Becoming an Industry Thought Leader
Lead Change Blog
MAY 7, 2018
“Thought leadership” is a term used regularly in modern business, but it’s also easily dismissed as another marketing buzzphrase that’s best ignored. Like it or not, you’re one of the best marketing tools the business has, and if you’re prepared to work on becoming a thought leader within your industry, you’ll play a key role in driving new leads and raising the profile of the organisation. One of the most commonly used tools to establish thought leadership is blogging.