N2Growth Blog

OCTOBER 25, 2010

BullDog Reporter’s Daily Dog Media, News and Intelligence for PR Pros. ** N2′s Top pick for the latest information from the PR world. Chief Executive An online magazine written exclusively for chief executive officers and their peers. ** N2′s Top pick for C-suite insights and information.

Directory 169

Directory Magazine Blog Brand 169

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. In the CEO Afterlife.

Strategy 131

Strategy CEO Company Competitive Advantage 131

N2Growth Blog

MARCH 31, 2010

I actually prefer to play to the middle in that I am neither understated nor overstated, but I am comfortable with who I am and my approach to the market. and any number of other appearance specific issues can add to, or detract from, the strength of your personal brand.

Blog 375

Blog Gordon Brand Media 375

Women on Business

NOVEMBER 22, 2010

The choice to stay in a very black and white world of facts and figures is important for keeping the trust of all team members—and is particularly relevant when you’re operating at one remove. Can you give me data about what’s been going on?” He said/she said is excruciating anytime.

Press Release 207

Press Release Discount Video PR 207

N2Growth Blog

APRIL 2, 2010

Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

Media 382

Media Blog Tools Influence 382

Women on Business

JANUARY 11, 2011

How great would it be if everyone would operate with the ultimate goal being love? Thanks 4 Women Entrepreneurs January 21st, 2011 at 8:19 pm Great post. I think showing love is something that will really come back to you in the end, even in the business world. Interesting thoughts. Thanks for posting.

Press Release 182

Press Release Fraser Discount PR 182

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 13

Creativity Marketing Agility Budgeting 13

Harvard Business Review

JUNE 6, 2012

It's easy to imagine, as some of these executives and business owners do, that you can just "hire a marketing person" to take care of it. So here is my advice to the shy and recalcitrant: Recognize the difference between marketing and sales. There's often a lot of confusion about marketing and sales. Which means.

Marketing 15

Marketing FOB PR Entrepreneur 15

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 14, 2014

As new conditions and capabilities relentlessly change how business is done, marketing – that is, the internal function responsible for shaping demand for a company’s offerings—is being challenged to reexamine its own workings. We conclude that CEOs appoint CMOs when they recognize the centrality of these to strategy formulation.

Power 8

Power PR Marketing Public Relations 8

Harvard Business Review

MAY 27, 2011

Walmart's principal problems appear to be largely reputation-related: a phenomenon that has cost the company millions in wasted PR consulting fees and possibly billions in lost, potential market capitalization over the last decade. Most PR firms only offer cosmetic remedies to firefight reputation threats as they arise.

Engineering 14

Engineering PR How To Reputation 14

Harvard Business Review

SEPTEMBER 24, 2014

He went on to say that the insatiable demands of today’s operational turbulence were robbing him and his organization of ability to invest in the future. We reflected on this, and on the broader context we’ve seen in our work, and created four high-level buckets into which resources and money can be poured: Daily Operations.

Budgeting 12

Budgeting Innovation Disruptive Innovation Six Sigma 12

Leading Blog

AUGUST 19, 2013

This is a post by Libby Gill, author of Capture the Mindshare and the Market Share Will Follow. Lead by example and let people know that you don''t operate in silos. Marketing' As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. Share information appropriately.

Brand 283

Brand Blanchard PR Open-book 283

Harvard Business Review

JANUARY 6, 2012

in operating income, while companies with lower levels declined 32.7% (Towers Watson). The Corporate Leadership Council reports that highly engaged organizations have the potential to reduce staff turnover by 87% and improve performance by 20%. Cause-Marketing: Cause-marketing programs will multiply.

Supply Chain 16

Supply Chain Company Strategic Planning Bottom-up 16

Harvard Business Review

FEBRUARY 19, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Earned Media: SEO, PR, Word of Mouth. Confidence that the test will yield a successful result.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

APRIL 28, 2015

Conventional thinking has suggested that leadership positions go to those who aggressively plan their careers with a keen eye for building the right skills to reach top jobs. “We were Abelson-Frankel, yet operated as two separate agencies.” Others believe that leaders are born, not made.

Open-book 8

Open-book Career Rogers PR 8

Harvard Business Review

JUNE 9, 2011

Great Again: Revitalizing America's Entrepreneurial Leadership. is lagging and we are still asking whether America will ever regain its prosperity and global economic leadership. Let us know what you think of them in the comments. by Henry R. Nothhaft with David Kline. Flying Without a Net: Turn Fear of Change into Fuel for Success.

Books 11

Books PR Policies Entrepreneur 11

Rajesh Setty

OCTOBER 14, 2008

Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education. HELLO THERE AND WELCOME.

Entrepreneur 28

Entrepreneur Licensing Newsletter Books 28

Harvard Business Review

MARCH 24, 2015

As Schultz said about Starbuck’s “Race Together” initiative, “This is not some marketing or PR exercise. As professors, we teach at business schools that encourage our students to transform not just the organizations they lead but also the broader societies in which they operate.

CEO 8

CEO Policies Politics Rogers 8

Harvard Business Review

NOVEMBER 14, 2012

Others had dipped their toes in the water, using the service as a PR message board, blasting out links to press releases and favorable news coverage. Any tool is only as good as the person operating it. Together, we trawled the web examining their targets' online habits. Some traditional pols weren't on Twitter at all.

Media 9

Media Press Release Covey PR 9

Strategy Driven

AUGUST 1, 2014

Once the PR crisis passes, things will get back to normal. Not engaging in planning for future operations: So what are you gonna do about it? In reality, no single market shift speaks completely for itself. Making the big bucks is all that matters. Things will always stay the same here. That’s just the way he-she is.

Budgeting 73

Budgeting Risk Management Quality Strategic Planning 73

Harvard Business Review

OCTOBER 15, 2012

By definition, an insurgency consists of a small and less-powerful force seeking to overturn the leadership of a much larger and more powerful institution. Within a week " United Breaks Guitars " had three million views (it's more than 12 million now), and United had a PR crisis on its hands. What does this mean for leaders?

Brand 15

Brand PR Strategy Politics 15

Harvard Business Review

MARCH 1, 2012

What are the essential ingredients of inclusive leadership? Truly inclusive leadership entails not just talking with your people, but also letting them do much of the talking. Instead of offering a PR-spun feel-good message, it would present (in her words) "a snapshot in time" of the way that working mothers at EMC live now.

Company 13

Company Books PR Content 13

Coaching Tip

JANUARY 27, 2011

There's no denying the PR value of a star. One can hardly imagine a decentralized decision- making process in his operations. GE is known for its diversity and ability to function competitively in many markets. Many-market organization. Single market. There's no doubt this is a man with vision and drive.

Succession 113

Succession Welch Leadership Diversity 113