Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. Innovation at GE was on a roll. Then it wasn’t.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

FEBRUARY 19, 2015

Apple fanboys and Samsung’s “Next Big Thing”ers would hoot with derisive laughter if The Wall Street Journal or Financial Times reported that GM or Ford planned to rewrite the rules of smartphone innovation. ” when Ron Johnson began rolling out Apple Stores in 2001. They should. Don’t bet against him.

Automotive 8

Automotive Supply Chain Disruptive Innovation Retail 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). When the product was launched in 2001 , it aimed to revolutionize personal transportation , touted as a unique way for people to travel short distances. Consider personal distance.

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13

Harvard Business Review

NOVEMBER 30, 2016

Most are accompanied by other restrictions, such as taxes and smoking bans in the case of cigarettes, which means it is difficult to disentangle the effects of warnings from other factors that influence behavior. In 2001 the U.S. Second, keep in mind that when orchestrated correctly, warnings influence producers as well as consumers.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

JUNE 12, 2012

In my four decades as a senior manager, CEO, and corporate director of American high-tech companies, I have never seen the state of innovation in the U.S. Yet at no time in American history has it been so important to come up with innovative solutions. Innovation is the use of creativity to solve real customer problems.

Senge 8

Senge Engineering Innovation Learning-by-Doing 8

Harvard Business Review

JANUARY 28, 2015

Amid the rubble of the dot-com bust in 2001, Michael Porter weighed in on the question of how to gauge which businesses “active on the internet,” as he put it, were real and which were destined to go the way of Pets.com when their venture funding dried up. It’s still worth a look now.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

JULY 6, 2016

I met Tony in 2001 when he was sent to me with severe muscle weakness. In 2001 Questcor bought the rights to Acthar Gel, which is used to treat infantile spasms, a rare form of childhood epilepsy. The costs required to bring a new drug to market vary widely — anywhere from hundreds of millions to upwards of $2.6

Price 15

Price Pharmaceuticals Company Health Care 15