In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. That strategy continued for years. In the CEO Afterlife. Main menu Home.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Market share was responding but not profit.

CEO 242

CEO Company Rogers Human Resources 242

HR Digest

JUNE 30, 2023

As HR leaders, managing budgets and finding ways to cut costs without compromising employee satisfaction and productivity can be a daunting task. By implementing these strategies, you can effectively manage your budget while maintaining a high-performing and satisfied workforce.

Cost 105

Cost Real Estate Budgeting Long-term 105

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. In the CEO Afterlife.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. Complexity Cripples. Never before has business seen so much complexity.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. In the CEO Afterlife. Main menu Home.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Leadership. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

JULY 20, 2011

Leadership. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

DECEMBER 4, 2011

Leadership. by John • December 4, 2011 • Leadership , Life • 2 Comments. And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Their marketing teams research everything to death. Leadership.

CEO 235

CEO Bureaucracy Brand Constraint 235

Women on Business

JANUARY 11, 2011

It is not because they had some unique access to talented people, advertising, consultants or the media. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. Leadership. In the CEO Afterlife.

CEO 150

CEO Mass Marketing Class Brand 150

Strategy Driven

MARCH 17, 2020

Too often, product managers are taking the easier route of emphasizing technical features and benefits instead of crafting a compelling brand positioning strategy that identifies and fills a perceived gap in the minds of consumers. If you think about it, each of these reasons is a symptom of a poorly formed marketing strategy.

Technology 74

Technology Marketing Brand Mission Statement 74

In the CEO Afterlife

APRIL 14, 2011

Leadership. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. Leadership. In the CEO Afterlife. Main menu Home.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. We look at ways to manage around them. Leadership.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Leadership. In the CEO Afterlife. Main menu Home.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MARCH 27, 2011

Leadership. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Clout is the strategy. Leadership.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Leadership. In the CEO Afterlife. Main menu Home.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MARCH 7, 2011

Leadership. by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

SEPTEMBER 6, 2011

Leadership. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. In the CEO Afterlife. Main menu Home.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

APRIL 23, 2012

Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive. With 100% share of market, our strategy was market growth and we managed to double sales in four years. Now, isn’t that a lot more fun than being on the defensive?

Power 208

Power Sports Competitive Advantage Advertising 208

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

MAY 16, 2011

Leadership. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy. Leadership.

CEO 133

CEO Innovation Education Brand 133

Strategy Driven

NOVEMBER 12, 2010

Community Marketing becomes strategic to a respected organization. Relational Leadership is people-centric. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Leadership. In the CEO Afterlife. Visionary.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

DECEMBER 11, 2012

My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking. Imagine the reaction of a supplier’s top management when they witness their brand featured at a selling price below what the retailer paid.

Price 162

Price Discount Brand Incentives 162

Women on Business

JANUARY 15, 2011

This little book offers 57 ways to manage your fee structure to your advantage. Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

AUGUST 29, 2011

Leadership. Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Leadership. In the CEO Afterlife.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

DECEMBER 11, 2012

My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking. Imagine the reaction of a supplier’s top management when they witness their brand featured at a selling price below what the retailer paid.

Price 148

Price Discount Brand Incentives 148

In the CEO Afterlife

AUGUST 23, 2011

Leadership. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. In the CEO Afterlife.

Crisis 100

Crisis CEO Brand Apparel 100

Tanveer Naseer

FEBRUARY 5, 2013

Evaluate your leadership If you don’t improve your leadership skills, there is little chance your business can improve. Being a great leader begins with a self-analysis of your leadership ability. In order to have effective employees, your business first has to have effective leadership, and this starts with the owner.

Succession 240

Succession Bottom-up Marketing Operations 240

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. With very little advertising, Odwalla differentiated their brand by extolling the benefits of drinking and supporting a “juice with a conscience.”

Wilde 62

Wilde Tactics Advertising Brand 62

Women on Business

DECEMBER 17, 2010

Maximize Productivity Using Social Media In this day and age, there are so many different.

Media 198

Media Press Release Discount PR 198

Harvard Business Review

APRIL 7, 2014

Some studies (see here or here ) have shown that during periods of economic growth, family-managed companies in the US actually perform better than professionally managed businesses. We also found three differences in marketing strategies, which may account for the performances of the two types of companies.

First-mover Advantage 9

First-mover Advantage Intangible Assets Sample Metrics 9

In the CEO Afterlife

FEBRUARY 25, 2013

This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You?

Brand 198

Brand Politics Media Creativity 198

Harvard Business Review

OCTOBER 5, 2015

The disruption reveals itself in the fast growth of newer content brands like Refinery29 and Vice , the increased use of technologies like Outbrain and Taboola to drive traffic, and the growth of programmatic approaches to advertising revenue. Advertising also offers opportunities to blend humans and automation. Humans and Automation.

Media 8

Media Advertising Audience Technology 8