Strategy Driven

APRIL 27, 2023

so you can identify which pieces of content are resonating with your audience and which need to be revised or replaced. What About the Marketing Operations Considerations? Plus, the content could be leveraged in multiple marketing channels so it’s generating value beyond its original purpose.

ROI 111

ROI Metrics Loyalty Content 111

Strategy Driven

JUNE 22, 2018

They need to be agile and dynamic to respond to the new challenges expansion creates – increased demands on their knowledge, skills and time. When your operational and back office processes are aligned you work efficiently and productively. Even small businesses can embrace using different languages in their marketing strategy.

Audience 50

Audience Niche Marketing How To Marketing Strategy 50

Strategy Driven

DECEMBER 17, 2019

A 2018 study shows that 37% of polled marketers rely on agile marketing. Most people associate agile with the software development world. In a world where operational efficiency is critical, it was inevitable that agile would impact marketing. What Is Agile Marketing? Team Work.

Agility 13

Agility Marketing Strategy Audience 13

Lead Change Blog

JANUARY 17, 2018

This is particularly true in today’s complex and uncertain operating environments in which a culture of solidarity and knowledge sharing become critical drivers of staying relevant. Audience: “Who’s there?” The CEO went on to speak about why there was a need for greater agility, alignment, and collaboration. CEO: “China!”

CEO 291

CEO Bond Agility Tools 291

Great Leadership By Dan

MARCH 1, 2018

This is particularly true in today’s complex and uncertain operating environments in which a culture of solidarity and knowledge sharing become critical drivers of staying relevant. So knowing your audience is paramount, and business leaders who score high in the effective use of humor also tend to score high in emotional intelligence.

Organization 150

Organization Succession CEO Emotional Intelligence 150

Strategy Driven

SEPTEMBER 2, 2019

You need to be able to move when needed and respond quickly to changes in the market. You need to be able to move flexibly with your audience and growing customer base to introduce them to your brand but on their terms, rather than how you think it should be. Deploying new solutions.

Long-term 51

Long-term Business Model Short-term Operations 51

N2Growth Blog

MAY 26, 2010

It is the mental agility, a fierce determination, a never say die attitude, and placing other’s interests above our own that has carried us through the best of times and the worst of times. A leader’s greatest responsibility is not for his/her own glory, but it is for the well being of those whose care has been entrusted to them. Thanks Mark.

Leadership 284

Leadership Gordon Blog Brand 284

Harvard Business Review

FEBRUARY 24, 2016

Integrate your digital skills with operations, marketing, and all the other kinds of functional expertise a business requires. The key to this approach is the agile team. In most situations, research shows, agile works better than traditional methods of project management. And it is held strictly accountable for results.

Agility 8

Agility Technology Project Strategy 8

Strategy Driven

SEPTEMBER 19, 2011

Fighter Pilots and Special Operations teams have discovered and used a secret to continuous improvement – a tool every enterprise can benefit from. Keep your company fighter-pilot agile in any turbulent or changing market. The Debrief Imperative : The Secret Tool That Is Transforming Businesses The World Over by William M.

Six Sigma 57

Six Sigma Learning-by-Doing Training Tools 57

Harvard Business Review

FEBRUARY 15, 2013

To get there, brands will have to leave behind organizations and thinking built solely around the campaign model, and instead adopt the defining characteristics of the real-time, data-driven newsroom — a model that's prolific, agile and audience-centric. Audience-centric. The traditional campaign model is rigid.

Advertising 8

Advertising Brand Content Agility 8

Harvard Business Review

NOVEMBER 16, 2016

Therefore, the company needs a vision of different paths that the market can take. Lacking this capability “freezes” the ability to enlarge the audience, increases the costs of staying competitive, and ultimately degrades the economies of scale of the platform. Both have pros and cons.

CEO 8

CEO Agility Technology Cost 8

Harvard Business Review

DECEMBER 6, 2012

Both Forbes and its external contributors (freelance journalists, authors, academics, and topic experts) want to maximize readership, so Forbes publishes the page view statistics for each piece and created an incentive payment program based on the audience contributors attract. To speed operations and improvement, Process Strategy 2.0

Process 8

Process Examples Strategy Six Sigma 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 28, 2016

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Think for a moment about people as tiny enterprises.

Loyalty 8

Loyalty Peer Review Efficiency Call Center 8

Harvard Business Review

JUNE 21, 2013

And, yes, of course, these are tiny operations. The new marketing. This marks the end of bang-the-drum marketing, of the shameless recital of unique selling propositions. If branding has gone artisanal , marketing has too. Consider those farmers'' markets. But large always starts small. I mean, really.

Brand 8

Brand Retail Marketing Agility 8

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. While many startups fail because of poor execution, I would argue that the majority fail because their product has no market. First, it’s easy to talk yourself out of a good idea. The difference is in intent.

Productivity 8

Productivity Products Reis Definition 8

Strategy Driven

DECEMBER 9, 2015

While having the right education is an essential asset in today’s cutthroat job market, it can become difficult to obtain a position without experience using various applications and technologies that enhance and amplify one’s resume. Appsbar: www.appsbar.com.

Tools 50

Tools Document Restructuring Software 50

Harvard Business Review

OCTOBER 15, 2012

No longer passive audiences, they can organize to overturn even the most strategic initiatives. It is a simple matter of the big and strong (but often too slow) being unable to manage, or even see, the small and weaker (but fast and agile) threat. We don't usually think of consumers as a threat to our business.

Brand 15

Brand PR Strategy Politics 15

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Many marketers are left behind, simply tuned in to the wrong frequencies. In response, capturing the right data has become the key capability in finding and engaging audiences.

Storytelling 9

Storytelling Brand Audience Marketing 9