Strategy Driven

APRIL 29, 2024

This alignment leads to increased revenues and enhanced customer satisfaction and loyalty. It analyzes customer data to provide personalized product recommendations and communication, elevating the customer journey and fostering brand loyalty.

Development 72

Development 72

Strategy Driven

APRIL 27, 2023

By understanding the customer journey and optimizing content for each stage, businesses can create tailored experiences that are more likely to convert to sales and loyalty. By focusing on cross-channel personalization, companies can maximize engagement with their customers and encourage loyalty over time.

ROI 109

ROI Metrics Loyalty Content 109

Great Leadership By Dan

JULY 8, 2020

Because they are more focused on customer engagement than just on the initial purchase, they are forced to develop agility and flexibility are core cultural strengths. Make sure you spend as much time looking out on the horizon, checking for competitors, changing environments, and new technologies—risks sure, but also opportunities to evolve.

Business Model 282

Business Model Long-term KPI Loyalty 282

Strategy Driven

JUNE 19, 2023

Embrace Evolving Technologies In the digital marketing realm, technology evolves rapidly. To stay ahead of the curve, it’s crucial to embrace new technologies and trends. Building a cohesive and memorable brand identity will help you establish a strong connection with your target audience and foster brand loyalty.

Tactics 102

Tactics CRM Strategy Succession 102

Strategy Driven

OCTOBER 31, 2023

In the modern era of technology and business, fleet management has witnessed a transformative shift. The evolution of fleet management is underscored by several innovative practices and technological integrations that promise a more streamlined and intelligent approach.

Transportation 104

Transportation Management Efficiency Long-term 104

N2Growth Blog

DECEMBER 6, 2022

With technology reshaping the global business landscape, many companies will be pushed to fundamentally reconsider their ways of doing international business, diversifying into new product categories and adopting a “borderless” expansion model. By Vera Sharova & Teodora Cosic. Jumping directly and only on purely professional aspects (e.g.,

Execution 326

Execution Banking Bond Diversity 326

N2Growth Blog

MAY 3, 2017

Organizational Flexibility: Agile and quick or sluggish and deliberate? Customer Loyalty: Is the firm preferred among its customers? Technology. IT Responsiveness: How quickly can technological solutions be fielded to meet business demands? Forecasting Capabilities: How well does the leadership team know the industry?

Strategy 197

Strategy Company Strategic Planning Market Segmentation 197

Strategy Driven

MAY 17, 2023

Staying up-to-date with the latest fleet management technologies and best practices can further boost a company’s bottom line. By regularly reviewing and updating your fleet management strategies, you can ensure that your company remains agile, cost-effective, and responsive to changing market conditions.

Cost 93

Cost Company Management Transportation 93

Harvard Business Review

MAY 4, 2018

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. aleksandarvelasevic/Getty Images. Insight Center.

Agility 8

Agility Development Organization Software 8

Harvard Business Review

AUGUST 4, 2017

Sponsored by DXC Technology. Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. Make room for new technologies. Insight Center. Crossing the Digital Divide.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

NOVEMBER 13, 2015

New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning. One of the most exciting areas of development is the marrying of mobile apps, location sensing technologies (e.g., However, this is just the tip of the iceberg.

Retail 8

Retail Customer Intimacy Loyalty Real Estate 8

Harvard Business Review

MARCH 22, 2017

Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. Adopting an agile method of customer testing and rapid iteration, they worked with engineering to rethink the product and bring a “minimum viable product” to market for these new buyers.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

DECEMBER 19, 2016

When confronted with disruptive technologies, many companies fail to align digital strategies with their core strategies. CEOs must be agile and adaptive, operating from a mindset of continual anticipation and appraisal in order to make timely investment decisions and oversee speedy execution.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Harvard Business Review

NOVEMBER 22, 2017

Why is one insurance company deep into an agile transformation while another is experimenting with it only at the edges of its business? As companies move to more agile operating models , they must learn to balance accountability with autonomy. How do banks switch customer relationships from branch offices to mobile phone screens?

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

OCTOBER 3, 2018

As an example, the CEO had been discussing the importance of driving more agile decision making. The firm had outdated segmentation frameworks and loyalty programs, weak customer contact management, and suboptimized client identity management, so she championed and launched a customer relationship management initiative to revamp them.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

APRIL 26, 2016

That is the finding of a study we conducted (financially supported by The SHRM Foundation) at HCL Technologies (HCL), a leading IT and software-development outsourcing company based in India. Participation allowed him to learn the basics of agile and stay on top of the latest developments and project news.

Mentor 8

Mentor Agility System Media 8

Harvard Business Review

MARCH 15, 2013

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty.

Marketing 9

Marketing Brand Advertorial Advertising 9

Ask Atma

MAY 20, 2012

So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field. Integrity – ability to inspire/engender trust and loyalty.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

SEPTEMBER 27, 2011

Your CHRO thinks of email as modern technology. In this volatile climate, the new watchword for business is "agility." Yes, the CHRO may have had to implement strong actions at times to ensure the survival of the business, but these should be balanced with actions that build loyalty and engagement. Change is a four-letter word.

Metrics 14

Metrics Human Resources Attrition CEO 14

Harvard Business Review

JANUARY 7, 2013

1 billion price tag paid by Facebook for Instagram, whose primary asset is not technology, but the best photo sharing UX in the business (and some of the best UX talent as well). While this dialogue can often build trust and increase loyalty, it can be hard to convince sales teams, particularly when you are an outside consultant.

Strategy 9

Strategy Six Sigma Engineering Bottom-up 9

Great Leadership By Dan

MAY 29, 2014

the environmental crisis, increased individualism and value pluralism, digitization, demographic change and technological convergence. Old dogs need to learn new tricks To be agile, leaders must accept new technologies they do not always understand and cannot control. It’s no longer lonely at the top. It can’t be.

Leadership 244

Leadership Globalization Maturity Agility 244