Harvard Business Review

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

OCTOBER 30, 2015

Until fairly recently, the options for marketers were relatively limited. Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Core Competencies.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Buyers usually first became aware of new products when a traveling salesman showed up at the door. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.

B2B 8

B2B B2C Software CRM 8

Strategy Driven

JANUARY 23, 2019

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Harvard Business Review

JUNE 12, 2018

Technology is reconfiguring traditional roles and divisions of labor. Companies in multiple industries are already altering their approaches in changing urban markets. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation.

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Personalization and Customization: The Answer to Retaining Customers.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. The whole focus is getting you to buy the product with samples and professional makeovers. Vail Resorts remade their entire marketing strategy with a program called EpicMix.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

FEBRUARY 12, 2015

There is a big, important change happening in digital product design. For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). That split is increasingly irrelevant.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

JUNE 23, 2015

But to Sweden-based SKF Group — the leading company in the $76 billion global market for ball bearing systems — these objects are heroic, destined to become the “brains of rotating machinery” by transmitting data to boost performance, reduce downtime, and prevent accidents. That lag poses dangers. Insight Center.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. A brand also has to be aligned with the market profile of the consumer segment. Technology. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

APRIL 10, 2013

was about replacing human capital, what makes social media so exciting is that it is about enhancing human capital, to "make your reps superhuman," as Duane Morrow, Chief Marketing Officer of Primerica described to me. Whereas Web 1.0 Here are three best practices of successful salespeople in the social era: 1.

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

OCTOBER 21, 2013

The idea is as simple as this: why not have a mobile demonstration van for products, to take a fully-equipped, immersive selling experience to customers’ own sites? They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

JANUARY 3, 2011

But as online retailers' growing market share attests, that CW isn't holding up. As the sliding value of Best Buy shares confirm, too many shoppers aren't willing to pay a premium for sales associates, in-person demonstrations, or the ability to get a product right now. These terms should also apply to "like" products.

Price 14

Price Retail Strategy Discount 14

Harvard Business Review

DECEMBER 12, 2012

Consumer sentiment" is another: You can now get a reading on how customers are feeling about your products or services, your customer service, or your prices. A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. First, they create value for people beyond the products being sold.

Media 8

Media B2B Disintermediation Content 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

N2Growth Blog

NOVEMBER 30, 2010

It’s because you don’t get it…It’s not about you, your company, your products or your services. While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs.

Blog 362

Blog Ryan B2C Brand 362

Harvard Business Review

JULY 1, 2014

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.

Content 9

Content Marketing Brand Public Relations 9

Harvard Business Review

SEPTEMBER 26, 2011

While I've helped many clients grow their products, brands, and overall businesses, there is nothing as exhilarating as helping a company create an entirely new category. in incremental market capitalization for every $1.00 in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

DECEMBER 23, 2016

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. By July 2016, virtually every Indian had a mobile telephone and access to text messaging, primarily using 2G technology.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. “Advances in technology have helped us reimagine fan engagement and create new business models that we never thought possible. “It’s tribal.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

OCTOBER 2, 2012

Recently, I wrote about Akamai, a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet's fabric. Going B2C was daunting and not in our core DNA," Kaufer remarked. Think about that.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

MAY 9, 2012

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Meanwhile, engaged customers are three times more likely to recommend or advocate a product or service to a friend. The recurring problem — culture always trumps technology in adoption of new tools.

B2C 15

B2C Early Adopters B2B How To 15