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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Managing Talent in a Passion Driven Job Market

Strategy Driven

In what I might describe as the passion-driven job market – where individuals are less concerned about achieving a post at the top of the chain in a fortune 500 company and are more concerned about enjoying what they do – for the long haul, employers need to re-pivot. Books typically valued from $14.95 – $29.95

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Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. Books typically valued from $14.95 - $29.95 Book value is not guaranteed. Put the customer first in everything.

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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

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Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

Books typically valued from $14.95 – $29.95 Book value is not guaranteed. You just finished reading Marketing and Sales - Some Sales Are Simply Not Worth Making ! Complimentary Resource – Sales and Marketing: The New Power Couple. Name and address information required. Consider leaving a comment!

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Big-Name Firm or Hands-on Experience: How to Get the Most out of Your Internship

Strategy Driven

That means you have to market yourself. ’ Whether you apply for and accept an internship at a large company or small one, remember that internships are really designed to give students a leg up in a very competitive job market, and give employers a head start in recruiting the best of the best. Book value is not guaranteed.

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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales.

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