Harvard Business Review

OCTOBER 1, 2012

Mature corporations are designed to execute on the science of delivery — not engage in the art of discovery. They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Strategy Driven

MARCH 18, 2011

You buy a company, invest in a brand, do R&D to meet that unmet need, expand into a new geography. PL and CM: Capabilities-driven strategy creates value through four levers: effectiveness, focused investment, efficiency, and alignment. Third, there is the simple efficiency argument. And, invariably, you invest in assets.

Resources 51

Resources Industry System Strategy 51

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. Our participants were responsible for employer branding efforts in their companies. Delivering on your promises.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

JANUARY 29, 2018

For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. In the durability state, we found efficient, mature industries — think alcoholic beverages or tires and rubber.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

DECEMBER 10, 2015

This was not a brand-new way of thinking for us: For more than a decade, we have had a successful partnership with Lurie Children’s Hospital in Chicago. Our partnering skills were maturing, so we became more precise in our evaluation process and expectations. If not, can we become the best on our own? A culture of shared values.

Health Care 8

Health Care Committee Balanced Scorecard Discount 8

Harvard Business Review

OCTOBER 26, 2015

I believe that industry consolidation may be the death throes of mature industries as they struggle to compete with America’s return to a more entrepreneurial, craft economy. Where only the largest organizations could operate 24-hour call centers, today, even small organizations have access to companies like Global Response.

Competitive Advantage 8

Competitive Advantage Pharmaceuticals Industry Trends 8

Harvard Business Review

JANUARY 27, 2014

In our opinion, which of the two is the more successful depends on the context in which the business operates. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. Quite a respectable performance for a company operating in a fairly mature industry.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Products and services assist the bureaucracy to do its job more efficiently but cannot claim credit for Big Picture success of a client’s entire industry.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 27, 2012

It's no surprise: Instead of developing a novel line of food suited to the needs of busy Americans with distinct branding and its own distribution strategy, Gerber slapped a new label — excitingly named "Gerber Singles" — on existing pureed products and shipped them out for placement in a different aisle.

Innovation 15

Innovation Company Venture Capitalist Maturity 15

Harvard Business Review

JUNE 24, 2015

Then, they construct a plan to build and sustain advantaged positions, and, finally, they execute it rigorously and efficiently. Mars focuses on categories and brands where it can lead and obtain a scale advantage, and it creates value by growing those categories.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 10, 2015

Israel has been branded the “startup nation.” We selected this benchmark because it reflects the phase in which companies have proven product viability, achieved initial product/market fit, and are now expanding sales and growing more complex operations.

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 11

Media Advertising Fixed Costs Content 11