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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Branding Tips for Fairs and Exhibitions

Strategy Driven

Fairs and exhibitions present a fantastic opportunity for businesses to showcase their products, connect with potential customers, and build brand recognition. Your brand needs to be memorable, engaging, and consistent. Invest in creating a visually striking booth that reflects your brand’s identity.

Brand 107
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The Importance of a Chief Sustainability Officer

N2Growth Blog

More than just “going green”—this position strategically positions the company to thrive in a market where sustainability is a competitive edge. The CSO shapes business strategies that balance economic growth with ecological and social impact, turning sustainability into a powerful lever for innovation and brand strength.

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Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. It is your reputation 24/7, 365, and it never switches off. However, does your brand work for you, or against you? What has that to do with brand?

Brand 226
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Employee Branding: Creating a Strong Company Culture

HR Digest

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96
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7 Tips For Improving Brand Reputation

Strategy Driven

In the business world, there are few things more important than brand reputation. Building brand reputation can take time and experience which is difficult particularly if you are new to the industry, but there are a few strategies that you can quickly use which could help to give your company a boost in the reputation department.

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Five Ways A Business Can Benefit From Marketing

Strategy Driven

As a business, marketing can be a highly effective tool and can have many uses. For businesses nowadays, having a marketing strategy, budget, and team to execute it successfully is key. There are many ways that a business can benefit from marketing. Marketing does more than just appeal to your targeted audience.