Harvard Business Review

JUNE 12, 2014

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. The Apple-Samsung battle shows that patent litigation can be a much broader and powerful strategy. Apple Competition Tech industry' Probably way more than Apple’s lawyer bills.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

MAY 1, 2014

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

JUNE 13, 2017

Establishing a data backbone is one part of the business intelligence equation, but fleshing out the ribs (contact information, credit history, competitive intelligence, etc.) The following strategies can help you improve your business intelligence through better data management: Clean house on marketing and sales contacts.

Business Intelligence 8

Business Intelligence Affiliate Marketing Competitive Intelligence Retail 8

Harvard Business Review

JUNE 16, 2016

Pharmaceutical companies spend millions upon millions preparing meticulous plans for new drug launches – and yet their route-to-market strategies haven’t changed in decades, even though the reality of the market has. Use competitive intelligence differently. The failure stemmed from resistance in the U.S.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

MAY 23, 2012

Our article classifies risks based on their degree of controllability and their connection to the strategy. We identify and describe three categories of risk: preventable risks, strategy risks, and external (non-preventable) risks. How Competitive Intelligence Rules Encourage Cheating. MORE ON MANAGING RISKY BEHAVIORS.

Risk Management 9

Risk Management CIO Management Banking 9

Harvard Business Review

JANUARY 26, 2016

For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields. We received 236 responses from 21 industries in U.S.

Competitive Intelligence 8

Competitive Intelligence Company CAPEX Analysis 8

Harvard Business Review

APRIL 13, 2015

They’ve seen it occasionally give a lift to morale, but they’re probably familiar with studies showing that attributing success or failure to random outside factors drains salespeople’s willingness to try new strategies. Gathering competitive intelligence.

Uncertainty 8

Uncertainty Competitive Intelligence Self-aware Goal 8

Chartered Management Institute

MAY 18, 2011

One of the best ways to understand your Competitors is to understand their objectives. We suggest ways we can do this. You are not watching this post, click to start watching.

Objective 68

Objective Competitive Intelligence Strategy 68

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Great Leadership By Dan

NOVEMBER 6, 2007

I wrote the following guide when I worked for a large global company (“ABC”) to help support a strategy to move executives across at least two functions, businesses, and countries. Introduction Execution of Great Moves is one of the key strategies to support our Leadership Excellence Strategy.

Development 120

Development Advice Learning Curve Execution 120

Harvard Business Review

APRIL 2, 2012

Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Transforming effects to results requires strategy, management, and even more collaboration. Dozens of systems and networks tell some of the stories about your firm. That's by design.

Team 13

Team Self-aware Media Download 13

Harvard Business Review

NOVEMBER 25, 2015

That’s the “secret” of successful strategies and the essence of competitive intelligence. Don’t follow competitors. Grasp the big picture, assess honestly your position in it, and think one-to-two steps ahead.

Marketing 8

Marketing Franchising Competitive Intelligence Advertising 8

Harvard Business Review

JUNE 21, 2013

The IoT will demand another round of risk management strategy review, new network security evaluation tools, and business model revisions. What''s more, as systems built by different OEMs interact, there is infighting among them as to what constitutes sensitive or competitive intelligence.

White Paper 8

White Paper Policies Risk Management Competitive Intelligence 8

Harvard Business Review

FEBRUARY 24, 2014

The perspectives and intuitive customer insights that come from having diverse employees — particularly employees who share cultural connections with customers — is real competitive intelligence. While her Latin America–based colleagues had been trying to push for a more local strategy for years, it took someone working within the U.S.

Diversity 8

Diversity Globalization Competitive Intelligence Competitive Advantage 8