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Fish Heads and The Value of Great Leadership: An Unforgettable Lesson

Terry Starbucker

The region’s manager seemed to be on top of things, and was considered a “ good guy ” and “ personable ” by all who knew him. After all, I just came from the public accounting arena as a CPA, which was all about debit and credits, numbers and figures, and processes and controls. Actually, it took about 2 minutes. No more smell.

CPA 237
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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. The Cost Per Acquisition – CPA measurement is a ROI measurement used in digital marketing. CPA can measure customer activation.

CPA 261
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So You Want To Be A Leader? How To Unlock Your Leadership Destiny

Terry Starbucker

I obtained my CPA certificate, rose quickly through the ranks and within 5 years I was a Manager on the fast track to partner. I had no real concept of “leadership” formed in my head. But since the “really desire” wasn’t there, I was unable to fully get myself in the right place to BE a leader, instead of just a manager.

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(How I Discovered) The Incredible Power Of The Two Most Important Words

Terry Starbucker

I spent hours at my cubicle just studying up for the CPA exam, and serving as a “go-fer” for the higher ups in the office (lets just say I knew my way around the copy and storage rooms). It was from the high level manager on the Rodeo job. Leadership' And then two days later, I got a phone call. Photo by Bigstock ).

Power 321
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The New World Of Enterprise Sales

Strategy Driven

Sales managers need to do a much better job at onboarding and coaching in this new environment. Be sure to work with the buying team to prepare a presentation that proves the value of your product or solution to their executive management. Providing a compelling value proposition is more important than ever. Steve earned a B.A.

Dunning 101
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Guest Blogger: Duane M. DesParte on Building to Success #NoCapeNeeded

leaderCommunicator

In the coming weeks before the launch of my next book, “No Cape Needed: The Simplest, Smartest, Fastest Steps to Improve How You Communicate by Leaps and Bounds,” we will publish a few leadership advice pieces that are featured throughout the book. Be biased towards action and confident of success. Back Story.

CPA 60
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Leaders Should Be (More) Human Too: In Praise of Touchy-Feely

Terry Starbucker

When I look back at 998 posts and pinpoint the day I completely embraced the concept of More Human leadership, and took my first shot at defining it, it was the day I wrote this post in February 2010. My first executive leadership opportunity came very early for me – at age 27. I vividly remember the first time I tried.

CPA 150