Harvard Business Review

MARCH 17, 2011

But the board and executive committee are asking the innovation team all the wrong questions — questions that will kill any innovation project. Here are three toxic questions that you probably ask that are guaranteed to kill innovation: "What is the return on investment on this project?" Money only comes from people buying stuff.

Innovation 16

Innovation Committee Market Segmentation ROI 16

Harvard Business Review

JUNE 3, 2011

Lie #2: Product developer, "We'll be ready to ship in six months.". Product developers have every intention of finishing development on time, but invariably things take longer and cost more than people projected. The easiest way to address this lie is to change the development paradigm. Sales were low.

Innovation 15

Innovation Market Segmentation Porter Sharpe 15

Harvard Business Review

JULY 25, 2012

Rather than moving into damage control mode, beginning with lowering revenue projections to shareholders, executives called workers for suggestions. The result was a 15% increase in new revenue, and a leadership position in a new market segment. Of this 1% we were rewarded one in four projects," reports the executive.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

MARCH 9, 2011

Based on surveys my colleagues at Gartner and I have conducted over the past several years, mainstream adopters of IT solutions across a widening array of market segments are rapidly gaining confidence in the use of open source software, with many now stressing its valuable features more than its risks. percent of porfolios).

Software 15

Software Tips Survey Licensing 15

Harvard Business Review

MARCH 7, 2016

The price of this fast-track, oil-fueled development has been the region’s high dependence on oil export revenues (and in the case of Qatar, also of liquified natural gas, of which it is currently the largest producer in the world). during 2000–2011, the IMF projects growth rates to slowdown to 3.4% in 2015 and 3.2%

GDP 8

GDP Price Market Segmentation Short-term 8

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Here are some steps you should take to build for 2014-2015: 1. Increase your R&D spending.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

FEBRUARY 15, 2011

The division had just introduced a line of products aimed at an important new market segment. Since the company sold primarily through direct marketing, the design of such materials as catalogs — and, increasingly, web pages — had a direct impact on sales. This isn't about projecting some image.

Influence 15

Influence Market Segmentation Direct Marketing Focus Group 15

Harvard Business Review

NOVEMBER 26, 2013

Being customer-oriented means focusing on long-term customer satisfaction and placing the customer’s needs first while actively endeavoring to develop solutions that enable the customer to reach its goals. That might mean, for example, assisting a customer in its negotiations with another supplier, if that kind of help is requested.

Competitive Intelligence 8

Competitive Intelligence Discount Market Segmentation Tactics 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Projects succeed or fail based on whether they deal adequately with potential pitfalls and obstacles. And when does it make more sense to focus on the bigger picture ?

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13

Harvard Business Review

NOVEMBER 20, 2015

Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Collins worked primarily on IT related work, such as systems integration and software development. Manage culture by setting expectations appropriately.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

SEPTEMBER 7, 2018

In 2009, Congress charged the Federal Communications Commission with the development of a National Broadband Plan (NBP). New technologies — including low-orbit satellites and “fixed wireless” — were developed for remote and rural locations. continuing to rely almost entirely on private investment.

Succession 8

Succession Construction Short-term Long-term 8