Strategy Driven

JUNE 11, 2015

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50

Content Marketing Open-book Brand 50

Modern Servant Leader

DECEMBER 3, 2013

At the bottom of this post , I tell you how to get an advance copy of half the book, a 50% discount off the full book when it releases next week and a copy of Mark Sanborn’s Doing Leadership eBook - all FREE. As a marketer, you influence consumers. The practices and principles in Paradigm Flip help you achieve this goals.

Books 213

Books Servant Leader Media eBook 213

Strategy Driven

OCTOBER 17, 2021

A digital strategy is a must for any business’s marketing efforts. The main goal is to drive users to your website, learn about your brand and make a purchase—ultimately helping your business grow. It could be a link to another helpful article on your site, download a handy eBook, or filling out a form to contact your sales team.

Directory 119

Directory Advertising Engineering Content 119

leaderCommunicator

MAY 15, 2013

we often get a communications goal (that’s helpful to know but communications should never be an outcome; it’s a means to achieving a business outcome). That is, a measurable result like widgets sold, customers served, share of market, or people in seats. When we ask, “What’s the outcome you seek?” What’s the business outcome you seek?

Business Objectives 143

Business Objectives eBook Objective Download 143

Great Leadership By Dan

FEBRUARY 28, 2014

Those that get picked for a post will receive a free copy of my eBook. For example, if you are looking to expand into a new market, are your succession and development discussions aligned towards achieving that goal? I recently asked readers to submit their burning leadership development questions.

Process 231

Process Planning Succession How To 231

leaderCommunicator

APRIL 18, 2013

A goal is only a goal until someone acts on it. Consider this: According to the Journal of Marketing: 9% of customers are lured away by competition. The stated customer service goal is to “Wow” their customers. Make What You Say Matter And Increase Your Chance of Being Heard eBook", today!' Take Zappos.com.

Real Estate 151

Real Estate eBook Brand Long-term 151

Chart Your Course

MAY 19, 2015

Did you know that 85% of the global workforce considers themselves to be on the job market? Communicate Plans And Goals. Download our Employee Retention Ebook. Internal Promotions Help Retain Top Talent. What does that mean for your team members today?

Education 100

Education eBook Training Loyalty 100

leaderCommunicator

APRIL 8, 2013

All leaders start down the same path to a strategy based on market research and customer preference data, but smart leaders quickly engage layers of leadership and employees throughout strategy conceptualization. Based on the SWOT, work with your leaders to develop or validate/update your vision , mission, values and goals.

Long-term 144

Long-term SWOT Succession eBook 144

Nathan Magnuson

NOVEMBER 16, 2015

Regardless of what you aspire to do, excellence is a worthy goal. But when he discovered a complete lack of public speaking and communications training in his market, a match was made in heaven. Receive his new ebook Trusted Leadership Advisor by subscribing to his website or follow him on Twitter. So how do you get there?

eBook 120

eBook Training Consultative Commitment 120

Kevin Eikenberry

DECEMBER 13, 2010

– A Complementary Live Q&A Session by Kevin Eikenberry on December 13, 2010 in Leadership , Personal Development , Setting Goals People ask me questions all the time. Go to our special Ask Kevin page to ask your goal setting question and register for the fr’ee call. Do You Really Need a Meeting to Make a Decision?

Workshop 153

Workshop Goal Blog Video 153

CEO Blog

DECEMBER 27, 2010

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Marketing cannot fix a bad product. Working first on product and service excellence should be the primary goal of any company. It inspires me to remain active in Social Media. Worth reading.

Brand 189

Brand Blog CEO Ries 189

Kevin Eikenberry

DECEMBER 6, 2010

After all, why wait until the New Year to think about your goals and plans? If you’re still not sure – you can start with more than 20 short videos I created discussing questions people ask about goals. I figure it is better to get a jump everyone else. Why not Start Today? It includes: Start Today!

Discount 182

Discount How To FAQ Workshop 182

Kevin Eikenberry

DECEMBER 6, 2010

The bad news – one piece of the goal setting puzzle many of these systems don’t tackle, or do so inadequately, is the issue of goal size. This brief article is meant to help you get a clearer grasp on sizing your goals – or finding the proper “Bigness Balance&# as I like to call it.

Goal 184

Goal Workshop BHAG Learning-by-Doing 184

Kevin Eikenberry

OCTOBER 8, 2010

Along with the “sweets&# are you reading other sorts of things that inspire you, inform you and lead you towards your goals? Compare your goals to your reading stack. Would someone else be able to see a linkage between your professed goals and what you are currently reading? As it is with our reading.

Venture Capitalist 187

Venture Capitalist Competitive Advantage Workshop Blog 187

Kevin Eikenberry

DECEMBER 31, 2010

While I am not a big fan of the concept of a “resolution&# I am a big fan of “goals&# (which are more about destination and results). Just because some people don’t keep their resolution (reach their goal), doesn’t mean you can’t. Setting a goal improves your likelihood of success.

Workshop 185

Workshop Video Blog Goal 185

Kevin Eikenberry

DECEMBER 15, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Blog 175

Blog Leadership Workshop Video 175

Kevin Eikenberry

NOVEMBER 12, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Workshop 192

Workshop Mentor Video Blog 192

Kevin Eikenberry

FEBRUARY 8, 2011

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Workshop 183

Workshop Video Blog Mentor 183

Kevin Eikenberry

NOVEMBER 24, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Newsletter 186

Newsletter Workshop McCarthy Video 186

Kevin Eikenberry

JANUARY 19, 2011

I collect several things: John Deere toy tractors and some collectibles “Real&# antique tractors (mostly John Deere) Books, especially in some topic areas like leadership, marketing and professional development Domains that we might use Odd perhaps, but relatively safe to talk about in a social situation, or apparently on a blog.

Workshop 189

Workshop Open-book Blog Video 189

Kevin Eikenberry

JANUARY 8, 2011

Not just if we are a business owner, Brand, Marketing or Sales Manager, or someone else traditionally responsible for price, but for all of us as leaders, thinking about how people invest of themselves, their time, energy and more. Do You Really Need a Meeting to Make a Decision?

Price 185

Price Porter Workshop Learning-by-Doing 185

Kevin Eikenberry

SEPTEMBER 22, 2010

Using a free online tool, The Headline Analyzer, this question scores an emotional marketing value of 66.67%. Most marketing copy is around 30-40%. Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable!

Blog 183

Blog Mentor Workshop Proposal 183

Kevin Eikenberry

DECEMBER 20, 2010

My goal is three fold: Collect some data about how my colleagues around the world are doing – what’s working and what’s not. Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable!

Survey 150

Survey Consultative Workshop Video 150

Kevin Eikenberry

JANUARY 31, 2011

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Workshop 192

Workshop Video Resources Blog 192

Kevin Eikenberry

OCTOBER 11, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Workshop 185

Workshop Training Video System 185

Kevin Eikenberry

NOVEMBER 8, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Workshop 181

Workshop Video Learning-by-Doing Mentor 181

Kevin Eikenberry

NOVEMBER 17, 2010

His passions are leadership, marketing, personal development and the way people and organizations use processes and technology to improve results. Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable!

Workshop 170

Workshop Blog Consultative Learning-by-Doing 170

Kevin Eikenberry

DECEMBER 27, 2010

The most interesting marketing book I read this year. Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Here is my original recommendation. Good Boss, Bad Boss by Robert Sutton. I’d bet I’ll read it again in 2011.

Books 177

Books Workshop Newsletter Blog 177

Kevin Eikenberry

NOVEMBER 22, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Power 176

Power Open-book Workshop Influence 176

Kevin Eikenberry

OCTOBER 5, 2010

They consider the idea itself, the team, the market and more. Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Consider what venture capitalists do. And as smart as they are, they know they won’t always guess right.

Venture Capitalist 173

Venture Capitalist Innovation Workshop Learning-by-Doing 173

Kevin Eikenberry

DECEMBER 16, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Blog 189

Blog Workshop McCarthy Video 189

Kevin Eikenberry

DECEMBER 20, 2010

Before you make productivity decisions you must have: Clear goals. The starting point for making decisions that lead to higher productivity is a clear goal. If you are clear on your short and long term goals, and consider them in your thinking, you make more effective and productive decisions. A clear why.

Productivity 188

Productivity Products Workshop Goal 188

Kevin Eikenberry

AUGUST 23, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Workshop 178

Workshop Video Mentor Resources 178

Kevin Eikenberry

JANUARY 7, 2011

I explained my reason for the three words – to give us a focus at a level above goals – that would guide our conversations, decisions, and actions. Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable!

Power 185

Power Workshop Blog Learning-by-Doing 185

Kevin Eikenberry

NOVEMBER 16, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Tips 186

Tips Succession Leadership Workshop 186

Kevin Eikenberry

SEPTEMBER 6, 2010

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! Do You Really Need a Meeting to Make a Decision?

Workshop 175

Workshop Video Learning-by-Doing Mentor 175