Thu.May 11, 2017

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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The first is that having only a great product will not be enough to guarantee that you will be successful. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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Connection: We Feel Good When We Feel Connected (Shelley Row)

Let's Grow Leaders

Winning Well Connection. Shelley and I got to know one another through our Mastermind group at the National Speakers Association. I admire her strategic mind and warm heart along with her amazing resiliency and poise through the most challenging circumstances. Feeling Good By Staying Connected. Is there someone you work with who could use a little motivation?

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How to Prevent Redundant Performance Improvement Conversations

Great Leadership By Dan

Guest Post from Karin Hurt: Performance improvement conversations aren’t enjoyable -- for you or for them. To make sure you don’t have to have the same uncomfortable conversation twice, take a hard look at your approach. The most effective performance improvement conversations are built using four components: Clarity, Conflicts, Confidence, and Conviction.

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Be a Spark!

Leading Blog

T O CO-AUTHORS Angie Morgan, Courtney and Sean Lynch, to be a Spark is to be a leader. “You must recognize yourself as a leader. Know the pathway to leadership development and commit yourself to it. You’re not chosen to be a leader. You choose to lead.” When you behave like a leader you become a Spark. Sparks initiate action and create the conditions for success for themselves and others.

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How to Build the Ideal HR Team

HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.

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The Client Agreement – Does Yours Cover All of This?

Women on Business

We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. [link].

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7 Powerful Performance Conversation Starters

Leadership Freak

Have performance conversations so frequently that they feel natural. Repetition builds confidence and culture. Cheer, clap, and pat: If you wait until something goes wrong to give positive feedback, it’s too late.

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Closing Your Leadership Gap with Lolly Daskal

Kevin Eikenberry

Leaders are coaches. They ask the right questions and they deliver messages with empathy. Lolly Daskal, founder of Lead from Within and the most inspiring person in the world according to the Huffington Post, shares with Kevin her thoughts on coaching and how it can be used to empower and engage people to reach their […]. The post Closing Your Leadership Gap with Lolly Daskal appeared first on Kevin Eikenberry on Leadership & Learning.

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Finding Virtues in Your Flaws

Lead from Within

click to listen. The human spirit’s one of light and darkness, wins and loses, strengths and weaknesses. Lolly Daskal , known as “the most inspirational woman in the world” according to Huffington Post, shares her insight on why you NEED both dark and light, to make you whole. Lolly’s one of the most sought-after executive leadership coaches in the world.

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Closing Your Leadership Gap with Lolly Daskal

Kevin Eikenberry

Leaders are coaches. They ask the right questions and they deliver messages with empathy. Lolly Daskal, founder of Lead from Within and the most inspiring person in the world according to the Huffington Post, shares with Kevin her thoughts on coaching and how it can be used to empower and engage people to reach their […]. The post Closing Your Leadership Gap with Lolly Daskal appeared first on Kevin Eikenberry on Leadership & Learning.

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How to Deal with an Employee Who Is Making You Ill

Management Excellence

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Joker Not Up For The Job: How To Make The Business World Take You Seriously

Strategy Driven

Photo courtesy of Annette Wamser via Wikimedia. Being the joker isn’t always a bad thing. Who doesn’t dream of making everyone laugh at a dinner party? But, there’s no place for jokers in business. In fact, being the laughing stock could cost you custom, respect, and success. So, keep the jokes to yourself, and practice that poker face. If people consider you a serious individual, they’re more likely to put trust in you.

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Leading Through Langauge

Eric Jacobson

Communication expert Bart Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it, in his book, Leading Through Language. Step by step, Egnal demonstrates how effective leaders reject fuzzy terminology in favor of the language of leadership. And, by language of leadership, he means using language that clearly and powerfully brings ideas to life for the audience.

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When I Allow Someone to Fail and When I Come to the Rescue

Ron Edmondson

It's a delicate balance in leadership I have often commented that part of my leadership is to create a culture where failure is considered a part of the learning process. It’s okay to fail. As a leader, while it may seem unproductive to some, many times I have watched someone on my team fail. I probably could have stepped in earlier, took control of the project or delegated to someone else more experienced, and saved a failure from happening.

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Lipps on Life with Lolly Daskal

Lead from Within

click to listen. The post Lipps on Life with Lolly Daskal appeared first on Lolly Daskal.

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The Complete People Management Toolkit

From welcoming new team members to tough termination decisions, each employment lifecycle phase requires a balance of knowledge, empathy & legal diligence.

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Video of W. Edwards Deming at Western Connecticut State University in 1990

Deming Institute

Presentation by W. Edwards Deming at Western CT State University – February 1990. We are being ruined by best efforts without knowledge. Sure we want best efforts but guided with knowledge. Efforts guided by instinct do more harm than good. Our problem is best efforts. At about the 50 minute point in the presentation Dr. Deming includes an informative discussion on the system being responsible for most of the results (even though we often consider variation in results being due to individu

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How to select the appropriate business improvement diagnostic

Rapid BI

The RapidBI team have developed a range of diagnostic tools suitable for many organizations - but how do you select the one that is right for you? The BIR is a strategic diagnostic tool which looks at all parts of an organization, with a view to identifying areas for improvement. The BIR can also be used to measure the effectiveness of organizational change.

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Prevent Burnout by Making Compassion a Habit

Harvard Business Review

“I am sick to death of the ridiculous situations I have to deal with at work. The pettiness, the politics, the stupidity — it’s out of control. This kind of thing stresses me out to the max.” Stress a happiness killer. And life is just too short to be unhappy at work. But we hear this kind of thing all the time from leaders in industries as varied as financial services, education, pharmaceuticals, and health care.

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What the U.S. Military Can Teach Companies About Supporting Employees’ Families

Harvard Business Review

There’s an unexpected source of insight, solutions, and resolve for all working parents grappling with the dual failure-is-not-an-option challenges of managing career and kids — and for every organization struggling to find meaningful, practical ways to support its working-parent employees. That source is the U.S. military. Whatever your background, or your perspective on U.S. politics and actions abroad, it’s hard to argue that over the past 15-plus years of constant military

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Survive Being Labeled a Star

Harvard Business Review

Jennifer Petriglieri, professor at INSEAD, discusses how talented employees can avoid being crushed by lofty expectations — whether their own, or others’ She has researched how people seen as “high potential” often start to feel trapped and ultimately burn out. Petriglieri discusses practical ways employees can handle this, and come to see this difficult phase as a career rite of passage.

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Research: The Rise of Superstar Firms Has Been Better for Investors than for Employees

Harvard Business Review

Few things are stable in economic life. Sixty years ago, Nicholas Kaldor laid down one seemingly immutable fact: The share of the national income taken by labor was constant. In other words, every year workers took home around two-thirds of the economic pie, and the owners of capital took the rest. The stability of this ratio was, as his fellow Cambridge economist Lord Keynes said, “something of a miracle.” So much for miracles.

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Passwords Are Terrible, but Will Biometrics Be Any Better?

Harvard Business Review

Passwords have become a ubiquitous requirement for consumers who want to perform any online activity in a secure environment. It’s safe to say that most of us are overwhelmed by the plethora of passwords (and associated security questions and protocols) we must keep track of just to access our online accounts. It’s become abundantly clear that passwords are an untenable way to secure our data online.

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Obsess Over Your Customers, Not Your Rivals

Harvard Business Review

Dave Wheeler for HBR. The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader. The question is not who your competition is but what it is. And the answer is this: Your competition is any and every obstacle your customers encounter along their journeys to solving the human, high-level problems your company exists to solve.

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Recruit and Retain New Blue-Collar Talent

Blue-collar jobs have a branding problem. One company, GEON, partnered with Paycor to find the solution. Learn how to attract, engage, and retain blue-collar employees, helping them build meaningful careers – and support your company’s goals.