Remove Energy Remove Engineering Remove Incentives Remove Marketing
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Why Even AI-Powered Factories Will Have Jobs for Humans

Harvard Business Review

The worker must also possess robotics and controls engineering skills, according to our analysis of Tesla’s recent recruiting efforts. Just as the internet revolution ushered in completely novel jobs — for example, web designer and search-engine optimization engineer — so will the new era of AI.

Power 8
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Let Go of What Made Your Company Great

Harvard Business Review

” Create win-win incentives. Incentives are a powerful lever to convince people they need to forget the old ways. CEO Mike Kneeland changed the incentive system for branch managers. IBM’s Emerging Business Opportunities (EBO) process provides cover for experimental business units targeting embryonic markets.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

. “Personal experience makes me a more effective marketer.” Plug-and-play e-commerce technology, search engine optimization, and other distribution solutions are making it ever easier for products to directly reach consumers. ” Give Employees Direct Access to Consumers. Help Employees Embrace Agility.

P&L 9
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Don’t Be Tyrannized by Old Metrics

Harvard Business Review

As Carlos Tavares, chair of PSA Peugeot Citroën, explained to me, “Unit sales will remain important, but this shouldn’t be our driver… To be ready, we must experiment and learn as markets change.” They start in other markets, with other customers, or with stealth incursions into the edges of your market.

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The Real Solution Is Growth

Harvard Business Review

A significant part of innovation and almost all of commercialization is driven by profit incentives and relies on a system of protection for the intellectual property rights of innovators and entrepreneurs. Markets will not generate enough innovation. Patenting is the bulwark of the system. We need to guard against it.

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Technology Progresses When Business, Government, and Academia Work Together

Harvard Business Review

To understand the nature of the problem, let’s look at how penicillin was brought to market. The Joint Center For Energy Storage Research (JCESR) has a five-year mandate to develop next generation battery technologies. ” That’s really essential, because the different players often have widely divergent incentives. .”

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The Science of Building a Scalable Sales Team

Harvard Business Review

Instead, I relied on my background as an MIT-trained engineer to create a system of hiring and development that relies on metrics and quantitative analysis. They experience the actual pains and successes of our primary customers: professional marketers who need to generate leads online. 500 List. These are not cold, purchased leads.

Team 13