Harvard Business Review

JANUARY 5, 2012

A few months back, Coca-Cola's Joe Tripodi (Chief Marketing and Commercial Officer) wrote an HBR post on his company's evolving shift from consumer impressions to expressions: defined as any level of audience engagement with Coca-Cola's brand content. Marketers still need offline mass media, especially TV, to build brands.

Media 13

Media Audience Brand Advertising 13

Strategy Driven

NOVEMBER 29, 2013

But how can management achieve that if they can’t believe what customers tell their market researchers? The new global consumer appears to be a bundle of contradictions who keeps secrets from marketers and sometimes lies to us. You just finished reading The New World of the Global Consumer ! Book value is not guaranteed.

Globalization 50

Globalization Bottom-up Brand Competitive Advantage 50

HR Digest

NOVEMBER 9, 2023

According to the International Labor Organization , the global labor force participation rate for women stands at 47 percent. Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

APRIL 23, 2012

When a consumer product company wants to know how a new product or new marketing campaign will perform, it doesn't rely solely on traditional market research surveys. It goes to test markets. It also provides the test bed for optimizing the marketing mix to support the full-scale launch.

Business Model 14

Business Model Marketing Mix Retail Entrepreneur 14

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. The top 10 companies in the Global Empathy Index 2015 increased in value more than twice as much as the bottom 10 and generated 50% more earnings.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

AUGUST 25, 2015

While it’s easy to think of the female market as homogenous, our research shows that cultural, geographical, and generational differences, as well as disparate sources of wealth, all affect how women view and allocate their wealth. The gender gap disappears though when you look at the sub-segments of the market in the U.S.

Survey 8

Survey Telecommunications Diversity Focus Group 8

Harvard Business Review

JUNE 20, 2014

Since the FWI’s 2008 National Study of Employers, employers have continued to increase such options as control over breaks (from 84% to 92%), control over overtime hours (from 27% to 45%), and time off during the workday when important needs arise (from 73% to 82%). At the Center for Talent Innovation (CTI), we call this “flex around the edges.”

Flextime 9

Flextime Human Resources Career Talent Management 9

Harvard Business Review

JUNE 8, 2018

Johnson & Johnson’s data show that cross-functional, cross-sector, and global assignments each increase the likelihood of employees advancing in the organization. Both the J&J and American Express programs have elements aligned with what we heard in interviews and focus groups. Johnson & Johnson.

Development 12

Development Participative Conference Innovation 12

Harvard Business Review

APRIL 28, 2011

upload the photo of a wine stain on your table cloth to a website and get back in minutes a detailed — and guaranteed — expert treatment for its safe removal); perhaps it's an invitation to participate in an 'open innovation' focus group for non-trivial compensation.

Innovation 14

Innovation Price Competitive Advantage Efficiency 14

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 13

Supply Chain Sample Hedge Engineering 13

Harvard Business Review

APRIL 28, 2016

Engaging with your users on a regular basis — through reporting tools built into your product, online surveys, or focus groups, for example — is a necessary step for understanding, rather than assuming you know, their challenges and needs.

Tools 8

Tools Engineering Rate of Return Focus Group 8

Harvard Business Review

OCTOBER 11, 2016

Yet, even smart companies are often clueless about how to leverage their employees’ insights that would enable them to tap into this huge and exploding Latino market — a market that is projected to reach $1.7 ” Multinational companies based in the US are desperate to unlock this growth market.

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

DECEMBER 19, 2011

The CWLP survey found that 65% of educated Brazilian women view the public sector as very desirable to work for, head and shoulders above their counterparts in other BRIC markets. A government job once meant parking one's ambitions at the door — one focus group participant went so far as to say that it "stains resumes."

Survey 14

Survey Education Competitive Advantage Human Capital 14

Harvard Business Review

JANUARY 8, 2013

As global innovators, however, they share a remarkable core value and best practice: they invest in the innovative capabilities of their suppliers. In terms of people, processes and technologies, Toyota and Google's YouTube have little in common. They don't just partner; they provide resources that add value. What should it mean?

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

JUNE 25, 2014

So, it’s not just the fighter, it’s the terrain that they’re on, the market they’re in. If it doesn’t, it’s market research.”. Barksdale: It’s market research, that’s right. One of which was market research. Companies used to spend a ton of money testing products with focus groups and market research teams.

Advice 8

Advice Management CAPEX Wireless 8

Harvard Business Review

JULY 24, 2017

I wouldn’t be surprised if the statistics are worse in my industry, financial services, where so many companies are large, global, regulated, and structurally complex. In all, we engaged more than 500 employees from around the world for feedback on our culture through focus groups, interviews, workshops and anonymous ideation sessions.

Management 10

Management IPO Diversity Long-term 10

Harvard Business Review

FEBRUARY 13, 2013

Between its market cap, profit margins and sales volumes, no company has ever done a better job of monetizing great design. Harley Earl and Raymond Loewy could only dream of enjoying the transformative global design influence — technical and experiential — that Apple has exercised this millennium. The unhappy ending?

B2B 8

B2B Retail Download Innovation 8

Harvard Business Review

MAY 8, 2015

Serve on a focus group to assess a new vendor or benefit options. Ask your boss if you can sit in on an important meeting with higher-ups; ask the marketing team if you can tag along on a sales call with a prominent client. Laura Troyani had a good job in marketing research at a consumer products company in the Boston area.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

MAY 5, 2014

While there has been progress made in many countries by smart, passionate people in global health, the United Nations acknowledges that its Millennium Development Goal to dramatically reduce maternal mortality by 2015 is at great risk for failure. Businesses gain their strategic focus from understanding the “customer” ?

Supply Chain 8

Supply Chain Health Care Self-aware Franchising 8

Harvard Business Review

MARCH 17, 2014

However, we’ve discovered the need for an approach that falls somewhere between the two—to explore the customer value proposition and market appeal of a concept in the more turbulent and distracting context of the live market, but without full investment in a pilot. We call this approach “live prototyping.”.

Retail 9

Retail Focus Group Brand Marketing 9

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Marketing and internal IT expertise are both at the table.

Brand 11

Brand CTO Marketing Retail 11

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. Marketing folks feel that could damage the brand, and the general counsel’s office frets about legal risks. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8