Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 19

B2B Forrester Media Content 19

HR Digest

JANUARY 19, 2023

The HR Digest: Workiva was recognized as one of the “Bes t Workplaces in Technology 2022”. Emily Forrester: Workiva’s values-based culture is really what drives our success as an award-winning place to work. A key part of being successful in the technology field is how well you can innovate.

Motivation 59

Motivation Forrester Succession Human Resources 59

Harvard Business Review

AUGUST 14, 2012

I think Penney's executive team believes people want one low price, but it's clear that they failed to investigate" what their existing customers actually want. Forrester). It's easy to get caught up in the excitement of new technology trends, and big data is among the hottest. BUT ALL THE COOL KIDS HAVE ONE.

Forrester 13

Forrester Metrics Call Center Fashion 13

Harvard Business Review

JUNE 9, 2011

Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it's going to be big. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer). Why do this?

Forrester 15

Forrester Press Release Objective Strategy 15

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 17, 2014

With a better understanding of the marketing context, she has brought a new level of financial discipline and rigor to the marketing team. Intel formed a special Marketing ROI (MROI) team – a first-of-its-kind collaboration between marketing and finance. This has reframed the conversation to balance the interests of both sides.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

AUGUST 29, 2012

They’re more likely to invest in mobile technology and in sharing (think ZipCar). In the case of women and IT, we opt for the latter: In a recent Harvey Nash survey, 35% of IT mangers globally say they have no women in IT management roles and nearly a quarter say they have no women on any of their technical teams. Forgive the emphasis.

Real Estate 11

Real Estate Forrester CIO Metrics 11

Harvard Business Review

JULY 14, 2016

Of course, digital technology can be used to improve or augment existing ways of operating, but it also opens entirely new ways of doing business based on digital networks like Uber, Airbnb, Yelp, and the Apple Developer Network — which is where a great deal of the digital value resides. Are you really bought in, and is your team?

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Yet the number of salespeople continued to grow. Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

SEPTEMBER 20, 2016

The key to identifying and addressing at-risk employees before a breach or incident occurs is to focus as much on understanding and anticipating human behavior as on shoring up technological defenses. As Forrester’s July 2016 Hunting Insider Threats report states, “Insiders are people, not computers.

Forrester 8

Forrester Shaw Absenteeism Analysis 8

Harvard Business Review

SEPTEMBER 11, 2017

” Managers should be trained on managing scope, launching teams, and providing feedback and coaching to individuals they do not formally control. Platform Adoption Identify and implement an appropriate technology solution to support the identification, sourcing, and management of independent labor.

Content 9

Content Katz Forrester Budgeting 9

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. He had to ask her four more times, including once on a conference call with the whole executive team, before she finally relented. .” Upon arriving, she flatly refused the CEO’s offer of the CHRO role. Because organizational leaders wanted it.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

MARCH 28, 2018

How technology is changing the design and delivery of care. Tactics might include rewards for the team with the strongest passwords each quarter, the fewest data-loss-prevention (DLP) alerts, or highest scores on training surveys. Health Care’s New Frontier. Sponsored by Optum.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

APRIL 26, 2011

The team kicked off by conducting in-airport interviews with travelers. My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

AUGUST 9, 2011

We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. More recently, Steven Johnson, in Where Good Ideas Come From , showed that it's also applicable to science, culture, and technology. Because we think we're on to something, we're trying to get the word out.

Forrester 13

Forrester Innovation Long-term Insurance 13

Harvard Business Review

SEPTEMBER 29, 2014

One-third of all products are delivered late or incomplete due to an inability or delay in decision-making, according to research from Forrester Consulting and Jama Software. No doubt you’ve been part of a team that waited… and waited… for a higher-up to make a decision before you could resume your work.

Company 8

Company Forrester Software Technology 8