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Taking It Public: Top 5 Things You Should Know About PR Firms

Strategy Driven

Have you been having trouble getting your logo and product in front of your target audience? If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. Customers are engaged by stories, not by product features. PR is All About Storytelling.

PR 114
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30 Influencers Behind the Brands We Love

Lead Change Blog

Frank Eliason ( @FrankEliason ), Director, Global Social Media, CITI. Lorena Hathaway ( @lorenahathaway ), Director, Global Product Management, Location Intelligence, Pitney Bowes Software. Eliot Johnson ( @eliotjohnson ), Senior Manager, Global Social Media, KPMG. Amplifiers. Brand Champions. Brands, Anheuser-Busch.

Brand 346
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4 Ways to a Better Bottom Line

Lead Change Blog

You may have employees working globally, doing business with people from other regions or countries, or you might be relocating executives across cultures. The fact is, global business is the new norm. What these programs are lacking are the tools necessary for employees and organizations to cultivate a global mindset.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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What are the best business management courses?

Strategy Driven

Global business. Product development. Public relations. Public relations. Course instructions are offered in the following areas: Global leadership. Course instructions are offered in the following areas: Global leadership. Global business. Production. Human resources. Accounting.

Course 65
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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

They can work in advertising and public relations or various industries. These professionals control product interest and can impact sales domestically or globally. During your MBA, you’ll learn the key elements of successful marketing and how to apply them globally.

Marketing 101
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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

With a domain name that is short, simple and straight to the point, the IFF has been able to undertake research, advisory activities, design, and campaigns to create innovative finance products to fund health, education, nutrition, sanitation and the environment. Maris Callahan is the director of public relations for Donuts Inc.