N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.
Leading Blog
JULY 16, 2021
Now a product of modern American culture that rolls all too easily off the tongue, its mere existence tells you it’s okay to lie, from twisting the truth just a little to flagrantly deceiving others for personal gain. Horn then takes us through her journey as the CEO of a public relations and marketing communications agency.
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N2Growth Blog
OCTOBER 22, 2010
Understanding how to leverage the influence factor can make a defining difference in your ability to drive change, build cohesive teams, and to successfully implement strategic vision. How to create lasting influence – a post that shows influence is probably more than just about numbers and who clicks [.]
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
Eric Jacobson
MAY 20, 2017
They introduce the world to a new category of product or service." A combination of both product and ecosystem design. A product that provides the solution to an urgent and giant problem. And an environment around that product that wins loyalty and gratitude for that product and your company.
HR Digest
JANUARY 23, 2022
Communications is a broad term covering various disciplines such as journalism, public relations, advertising, marketing, and even law. A communications degree is a degree in which students learn how to communicate and spread information through media, whether digital or traditional.
The Horizons Tracker
MARCH 14, 2023
In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. A recent exploration of the German economy by the University of Maastricht showed just how big a problem this is, with productivity growth of just 0.3%
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