Strategy Driven

APRIL 16, 2014

The use of audience response technology can enable presenters to gain insights in real time and produce a snapshot that is more ‘mind-meld’ than representative sample. This is invaluable for presenters who are focused on continuously improving the programs they deliver. About the Author.

Audience 58

Audience Technology Competitive Advantage Survey 58

Strategy Driven

NOVEMBER 20, 2015

While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Perform informal market research. Market your presence at the show in advance via mailings, distribution of VIP tickets and inclusion of your booth in advertising. Give samples, if possible.

How To 50

How To Follow-up Participative Objective 50

Harvard Business Review

JUNE 1, 2015

Latin America is a modern marketer’s dream, and not just because of its size. It also has the fourth-largest mobile market in the world, with social media adoption even surpassing that of the United States. These sentiments are echoed by Andre Jensen, director at Agência Inbound , a marketing agency in Brazil.

Marketing 8

Marketing Trends Software Comparison 8

Lead from Within

MAY 2, 2009

The issue: We find ourselves in an age of personal branding and marketing, of relentless social media and networking, of the end of privacy and the promulgation of a self-crafted identity. PART 1 of 4.

Brand 64

Brand Sample Education Tactics 64

Harvard Business Review

JANUARY 8, 2016

and China, conducted with coauthor Chao Wang, we looked at how likely people were to use unethical or ethically questionable tactics, like telling lies or offering bribes, depending on who they were negotiating with. A very likely reason is that people rely on national stereotypes when they decide on their possible negotiation tactics.

Ethics 8

Ethics Tactics Reputation Participative 8

Strategy Driven

DECEMBER 20, 2010

About the Author Richard Schroder is president of Anova Consulting Group, a leading market research, sales training and consulting firm. He is a sought-after speaker and a recognized thought leader in win/loss analysis and sales training.

Analysis 62

Analysis Benchmarking Newsletter Learning-by-Doing 62

Harvard Business Review

FEBRUARY 23, 2011

Informality, bootlegging, and gray market intrapreneurship may be vital cultural ingredients for innovation. Think of it as exceptionally targeted marketing. You have to know your market. Do tactics like these inhabit an ethical gray area? Why not reach out to the alma mater of your boss's boss while you're at it?

Innovation 15

Innovation Ethics Sample Project 15

Harvard Business Review

JULY 12, 2012

There were four tactics I wanted to be laser focused on to achieve this mission: Hire the same successful sales person every time. At the end of their first month, each new hire must pass a 150-question exam, as well as six different certification tests on the HubSpot product, our sales methodology, and the concept of inbound marketing.

Team 14

Team Analysis CRM Quality 14

Harvard Business Review

DECEMBER 19, 2011

For mass market retailers who understand this and react quickly, this upheaval is survivable. And aggressive tactics by e-tailers to lure shoppers from physical stores will only accelerate the trend. Consumers will always want to touch fabrics, smell cologne, sample food and otherwise engage physically with products. Assistance.

ROIC 12

ROIC Retail Mass Marketing Price 12

Strategy Driven

JULY 4, 2016

Wanting to see a sample or demo again. Could I see those fabric samples again?” Asking for a test or a sample. Can you send me a sample?” If you tell your price at the beginning, or send your price list in your info-pack, you are taking away a huge tactical advantage in making the sale. You don’t belong there.

Sample 51

Sample Price Customer Loyalty Seminar 51

Harvard Business Review

JUNE 19, 2013

Losing that kind of information can mean a plunge in stock price and market share. In this latest report, based on a larger-than-ever sample, 29% of breaches involved social tactics like getting employees to click on fake emails (phishing). Protecting a company''s critical information is a value proposition.

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8

Harvard Business Review

DECEMBER 23, 2016

Sample questions include: “Knowledge and information from our partner is freely shared with us” and “Our partner openly listens to our ideas and opinions.” Eli Lilly and Company measures the health of its alliances with a “Voice of the Alliance Survey.”

Productivity 8

Productivity Products Survey Strategic Fit 8

Harvard Business Review

JUNE 28, 2017

In the 1960s and 1970s the concept was adapted by marketers to evaluate direct response campaigns (e.g., In fact, last week I looked at the results of A/B testing on the language we use to market a new product here at HBR.). You can test marketing emails or ads as well. You can always flip back to the old tactic.”

Metrics 8

Metrics Software Examples Productivity 8

Harvard Business Review

APRIL 16, 2015

When it comes to choosing media to support a new product launch, consider the target market. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1. This was a clever use of social media, but not the only launch tactic. More apps of this nature are surfacing every day.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

JULY 4, 2016

The advent of online reviews has led some to argue that the power of brands and traditional marketing tactics is waning and consumers are making more informed and rational decisions. These can be divided into three categories: statistical, sampling, and evaluation. if different reviewers tend to agree). versus a 4.1)

Quality 10

Quality Productivity Products Sample 10

Harvard Business Review

AUGUST 1, 2018

Machine learning is increasingly being used to predict individuals’ attitudes, behaviors, and preferences across an array of applications — from personalized marketing to precision medicine. Sampling bias may produce models trained on data that is not fully representative of future cases. Several tactics have been proposed.

Sample 10

Sample Project Self-aware Training 10

Strategy Driven

JANUARY 24, 2011

Execution Gap Maker #2: Nokia Nokia’s share of the worldwide market for mobile phones continued to slip in 2010. Why was this once-dominant player unable to execute and maintain its market position? So what happened? It appears Nokia was not able to coordinate decisions and activities across departments or levels of management.

Execution 67

Execution Company 360-Degree Feedback Cooper 67

Harvard Business Review

MAY 2, 2013

Costco is well known for its veritable free lunch buffet with its samples. Seeing giveaways as high impact, low cost marketing. A sampling study from Knowledge Networks PDI noted that sampling programs (the kind used at Costco) drove a 475% sales lift on the day of the event. Marketing' Betting on life time value.

Strategy 8

Strategy Company Sample PR 8

Harvard Business Review

MARCH 29, 2016

Recruiters say that today’s job market is increasingly candidate-driven, for one thing. And because not everyone is dealing in extremes, these tactics can also help those who may not have a bad reputation but suffer from a misdirected, misunderstood, or outdated employer brand. Consider that unemployment in the U.S.

Reputation 8

Reputation Company Cost RACI 8

Harvard Business Review

APRIL 6, 2017

If they brought a new therapy to life, they enjoyed patent protection to effectively monopolize the market. But once the patent and the exclusive hold on the market expires, the legislation encouraged competition to benefit consumers. “Authorized generics” are another tactic to limit competition.

System 13

System Pharmaceuticals Company Sample 13