Harvard Business Review

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. Digital tools can also open new go-to-market approaches. A shift to inside sales usually requires better digital marketing capabilities.

Team 11

Team Price B2B Tools 11

Harvard Business Review

FEBRUARY 22, 2011

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." Adding a profile on Facebook has little to no impact on Facebook's operating costs. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

MAY 22, 2015

Using data from the IMD World Competitiveness Yearbook from 2001, 2005, and 2009 for 54 countries, he also configured a model featuring power structures he expected to influence compensation, based on prior research of determinants of executive pay. 2) The development of equity markets. 7) Employment market forces.

CEO 8

CEO Marketing Analysis Execution 8

Harvard Business Review

JANUARY 12, 2017

Due to the fast growth of the SaaS market and the high valuations of SaaS startups, a move toward SaaS seems very compelling for traditional software vendors. There seems to be variety in customers’ requirements, meaning that software vendors would not be able to tap into the whole market without a perpetual license offering.

Business Model 8

Business Model Licensing Company Software 8

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. Increase operating margins to 18% (by cutting expenses).

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

JULY 5, 2011

It is rare to find an American company that is not developing a market strategy to benefit from the rapid growth of emerging markets such as Brazil, India, and China. These include, among others, access to foreign markets for investments, protecting intellectual property, or visas for skilled, temporary staff. Instead, U.S.

Strategy 9

Strategy Globalization Politics Telecommunications 9

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

MARCH 22, 2017

and European companies have spent the past 20 years concentrating more and more of their manufacturing in East Asia to reduce costs by exploiting labor-arbitrage opportunities and address the promise of that rapidly growing market. Such a policy alone could have a major impact on companies operating in the United States.

Supply Chain 10

Supply Chain Chemicals Uncertainty Policies 10

Harvard Business Review

DECEMBER 16, 2016

multinationals, while increasingly harassed by Beijing , have many leading market share positions in China, especially in high-tech and sophisticated capital goods such as U.S.-made He has two levels to operate on: first, directly influencing corporate investment and buying decisions, and second, diplomatic engagement with trading partners.

Supply Chain 8

Supply Chain Offshoring Retail Education 8

Strategy Driven

MARCH 11, 2011

The Enron scandals of 2001 and 2002 focused only upon cooked books audit committees and deal making. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57