Remove 2009 Remove Commitment Remove Ethics Remove Marketing
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Commitment

Lead on Purpose

My commitment: For the next six months (at a minimum) I will write at least one post a week. I started this blog (in 2007) to promote leadership principles in product management. This is an important discipline that does not get enough attention. I’ve hopefully added at least a drop to the bucket. Theme: Digg 3 Column by WP Designer.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Trust

Lead on Purpose

Keep Commitments: Say what you’re going to do, then do it. Make commitments carefully and keep them at all costs. Trust is key to understanding your customers and your market. You also need to trust that the team members will do what they have committed to do. Take responsibility for results. Understand.

Covey 265
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Guest Post: 10 Secrets of Effective Leaders

Lead on Purpose

And stay committed to helping your team members achieve them. Product management focuses on releasing the right products to the right markets at the right time; set both financial and operational goals for your product line. #4: Set clear goals. Set goals that are clear, reasonable and attainable. Grow your skills.

Taylorism 245
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Lead with integrity

Lead on Purpose

Integrity is a “steadfast adherence to a strict moral or ethical code.&# It connotes a deep commitment to do the right thing for the right reason, regardless of the circumstances. It means you are true to your word in all you do and people can trust you because you do what you say. .&# Theme: Digg 3 Column by WP Designer.

Ethics 154
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Developing The CEO Within You.

Rich Gee Group

What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. If you are unsure or unclear about one or more of these connections, talk to your people and LEARN. Marketplace – What’s happening in the outside world? Who are the key players? Unported License.

CEO 238
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What matters in 2010?

Lead on Purpose

Posted on December 15, 2009 by Michael Ray Hopkin With just a few weeks left in 2009 you have no-doubt spent time thinking about the events of the past year and the growth and changes that have resulted. What matters in 2010? Hutchins Seth and his coauthors are trying to get five million downloads of the ebook.

Godin 133