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Apple: Luxury Brand or Mass Marketer?

Harvard Business Review

Between recent high-profile hires from the fashion and watch industries to the rumored 18-karat gold Apple Watch, some observers are fretting about the company’s trend toward catering to the highly profitable 1%, possibly at the expense of the rest of us. But is that really right?

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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

It’s a fascinating study, one that echoes my constant inquiry of the difference between success and failure. You are teaching what separates successful innovators from those who struggle. If Tesla’s ideas ultimately had more impact, then why was Edison so much more successful? Lessons from Tesla versus Edison.

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The Secret of Lousy Service and Why it Happens

Strategy Driven

Most people respond in some negative fashion. Positive attitude and personal pride hold the key to your success, and they will be discussed in-depth next week. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. What’s your proactive marketing approach to loyalty? Who is responsible to make great service possible?

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Salespeople have questions, Jeffrey has answers.

Strategy Driven

It’s for people that have no other way of marketing. Wear nice, fashionable cowboy clothes. Jeffrey, I recently joined a business broker who has been successful for six years. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Sherri, Cold calling sucks. Senior citizens meet in groups. They have conclaves.

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How the Market Ruined Twitter

Harvard Business Review

The quote comes from author, tech thinker, and now public-TV personality Steven Johnson: “The history of the Internet suggests that there have been cool Web sites that go in and out of fashion and then there have been open standards that become plumbing,” he told David Carr of The New York Times in January 2010.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. For people in other professions, it may be Quora, a website that hosts questions and answers on subjects from programming languages to fashion to the outbreak of the Zika virus. What’s the trick?

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Mary Barra Brings Teaming to General Motors

Harvard Business Review

When you find yourself thinking about old-fashioned, out-of-touch, hierarchical, siloed organizations, General Motors quickly comes to mind. She had “an ability with people” and a track record of bringing new models to market faster and at lower cost. They play well as a team. She was always the person who took charge.”.

Team 8