Strategy Driven

OCTOBER 10, 2016

As reaffirmed in Gartner’s 2015 report, How to Get Your Customer Service Employees to Care About the Customer , research shows “high levels of employee engagement contribute to higher levels of customer satisfaction.” CJ Stafford is president of Stafford Communications Group Inc.,

Strategy 50

Strategy Pharmaceuticals Learning-by-Doing Outsourcing 50

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. In sports, every second matters.

Sports 8

Sports Brand Content Industry 8

Strategy Driven

JULY 27, 2015

Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Improve Marketing Emails to Boost Sales. Personal things 'in common' lead to a friendship, a relationship, and lots of sales. Consider leaving a comment! This content is intended for personal and non-commercial use only. All rights reserved. Five MORE ideas for a GREAT year.

Open-book 50

Open-book Customer Loyalty Long-term Competitive Advantage 50

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Just one year later, Glassdoor named Genesys one of the Best Places to Work for 2015.

Marketing 8

Marketing Strategy Hammer Media 8

Strategy Driven

JUNE 5, 2015

This includes downtown, the Medical Center, the universities and colleges, the Galleria, NASA, Greenway Plaza, entertainment and sports facilities, airports, churches, and schools. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Entrepreneur 50

Entrepreneur Competitive Advantage Quality Books 50

Harvard Business Review

AUGUST 17, 2017

The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong appeal for companies keen for growth. billion in sales in 2015, and owned 78% of the US market.

Productivity 8

Productivity Products Innovation Diversity 8

Harvard Business Review

DECEMBER 20, 2011

Across the economic spectrum — whether business, law, sports, politics, academia or religion — women represent less than 20% of the leaders in the U.S., Black women are toiling in middle management and that is usually the height of their career.". trillion in 2015, accounting for 15% of the nation's total.

Diversity 15

Diversity Competitive Advantage Middle Management CEO 15

Harvard Business Review

MAY 31, 2018

market is held by buy-and-hold investors who are actually interested in the long-term value of the companies in which they’ve invested. publicly listed companies from 2001 to 2015, looking at patterns of investment, growth, earnings quality, and earnings management.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

MARCH 23, 2016

Investors also did well: A $100 investment in Ruger in late 2010 was worth $443 in late 2015, while the equivalent investment in the S&P 500 yielded only $163 over that time frame. It’s worth remembering Peter Drucker’s famous distinction: “management is doing things right; leadership is doing the right thing.”

Licensing 8

Licensing Drucker Retail Technology 8

Harvard Business Review

JUNE 17, 2016

Consider the sports apparel company Under Armour. In everything it does, the company pays as much attention to its growth engine — its ability to manage innovation and launch consistently valuable products — as in any particular garment or device it sells. Where are the markets with opportunities?

Company 8

Company Engineering Apparel Survey 8

Harvard Business Review

MAY 9, 2017

In one PayScale survey of 71,000 people, for example, 64% of those paid the average market rate thought they were paid less than average. At the same time, 35% who were paid above market rates also thought they were paid less than average. Evidence suggests you probably aren’t very accurate.

Team 8

Team Metrics Sports Bottom-up 8

Harvard Business Review

MARCH 20, 2017

A strong, transparent, and trust-driven culture plays a central role in driving a scale-down decision and in managing the process as the it unfolds. Alas, as 2015 unfolded, concerns arose that the client’s business, and that of other similar companies, might not be legal in its core U.S. Managing Cash. He wanted out.

Media 8

Media Hammer Software Company 8

Harvard Business Review

JUNE 13, 2017

Until a couple of years ago I used CBSSports.com, America’s third-ranked sports site, for my sports news. As is always the case when a site provides “an improved experience,” the user is forced to learn how to use the new thing — an annoying experience. Then it rolled out yet another site revamp.

Proposal 8

Proposal Sports Learning-by-Doing Definition 8

Harvard Business Review

FEBRUARY 8, 2016

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. in 2015, which requires larger companies doing business in Britain to publish a board-approved, public annual slavery and human trafficking statement.

Brand 8

Brand Supply Chain Apparel Tourism 8

Harvard Business Review

AUGUST 17, 2015

Cuba’s growth domestic product per capita in 2015 is approximately what it was in 1985. There was a spike in the 2000s when Venezuela began to provide petroleum at deeply discounted market prices, and that peaked just before the 2008-09 financial crisis. There are opportunities for sports. Bush authorized U.S.

Biotechnology 8

Biotechnology Tourism Human Capital Pharmaceuticals 8

Harvard Business Review

AUGUST 12, 2016

This remarkable underdog story from the world of soccer provides a useful case study of sorts for businesses as well as sports organizations. One temptation for underdogs is to imitate the market leader; another is to avoid mentioning them altogether. Measuring Marketing Insights. Insight Center. Turning data into action.

Brand 8

Brand Merchandising Price Media 8

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 10

Media Advertising Fixed Costs Content 10

Harvard Business Review

MARCH 2, 2015

In February 2015, he pulled out of the Honda Classic, declaring his play “ not tournament-ready.” ” Paul Azinger, ESPN sports analyst, claimed that Woods had become mechanical and “over-engineered himself out of being great.” Managing People Book. The same is true in business. Further Reading.

Learning Curve 8

Learning Curve ROI Film Learning-by-Doing 8

Harvard Business Review

NOVEMBER 11, 2015

Competencies represent a multibillion-dollar industry , where armies of management consultants enter with their competency libraries to help define the “right” collection of behaviors and attributes required for leaders to be successful. Leadership is a contact sport. Create a conversation about routines.

Learning-by-Doing 8

Learning-by-Doing Charisma Library Survey 8