Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The science of storytelling and brand performance. Marcus Winther/Getty Images. Insight Center. Sponsored by Google.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

MARCH 2, 2015

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

Case Study 8

Case Study Incubator Marketing Real Estate 8

Harvard Business Review

SEPTEMBER 28, 2012

Google , Starbucks , Nike , General Mills , and other big brands have all opened themselves up to both the potential risk and opportunity of supporting LGBT equality. The two decades that have followed have seen an increase in marketing and advertising to the LGBT market that Marketing firm Witeck-Combs estimated at $800 billion in 2011.

Advertising 17

Advertising Market Segmentation Diversity Chemicals 17

Harvard Business Review

AUGUST 4, 2014

Why are some brands able to be at once both global and local — to successfully seize the energy of grassroots movements and at the same time leverage corporate assets on a massive scale — while others only come off as artificial and pandering? Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage.

Media 8

Media Marketing Strategy Groupthink Kaplan 8

Harvard Business Review

NOVEMBER 20, 2015

First, the global goals campaign represents a significant new opportunity for companies that view emerging and frontier markets as their source of long-term growth. According to estimates from McKinsey, consumers in these markets could be worth $30 trillion by 2025 — a significant step up from the 2010 value of $12 trillion.

Goal 8

Goal Supply Chain Development Globalization 8

Harvard Business Review

SEPTEMBER 14, 2011

We recently visited the brand-new R&D lab of Dr Reddy's , one of India's leading pharmaceutical firms. In 2008, Dr Reddy's acquired Chirotech, Dow Chemical's R&D unit, for $32 million, and in April 2011 relocated it to a new 33,000 sq. You can't run your global R&D operations from headquarters in Mumbai. Cambridge, U.K.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

APRIL 6, 2016

The latest nuclear reactor designs, promising higher safety, longer operating life, and lower operating costs, cost up to $25 billion after factoring in the huge budget overruns. The common idea behind these models is that the company does not have to be the (full) owner of the asset to be its (sole) operator.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? Lynanne Kunkle, VP-Global Talent Development and HR-Asia for Whirlpool, is a case in point.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

JANUARY 27, 2014

In our opinion, which of the two is the more successful depends on the context in which the business operates. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. Given the still-prevailing “conglomerate discount” Western firms are subject to (i.e., Quite to the contrary.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

SEPTEMBER 23, 2016

As Carlos Tavares, chair of PSA Peugeot Citroën, explained to me, “Unit sales will remain important, but this shouldn’t be our driver… To be ready, we must experiment and learn as markets change.” Brands such as Borders Books and Best Buy spent enormous funds and attention on enhancing in-store capabilities.

Metrics 8

Metrics Business Model Retail Automotive 8

Tanveer Naseer

JUNE 12, 2018

The results of these studies, captured from subjects operating under real or near-real conditions, has put the nature vs nurture debate on leadership to rest. David Amerland is the author of ten books on business, marketing and search including “ The Tribe That Discovered Trust ” and the best-selling “ Google Semantic Search ”.

Organization 247

Organization Self-aware Stress Leadership Styles 247

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. But perhaps its current woes are just a blip in a long, long history of facing and rising to challenges.

Retail 9

Retail Quinn Real Estate Apparel 9

Harvard Business Review

MARCH 5, 2013

Tech experts' sage predictions had convinced me that the Mac would never make a dent in the PC market. Ben and Jerry's Ice Cream, a company known for its strong brand following and commitment to donating profits to social causes, would seem an unlikely match for Unilever, a food and beauty-products conglomerate with fairly anodyne brands.

Decentralization 9

Decentralization Real Estate Brand Uncertainty 9

Harvard Business Review

SEPTEMBER 6, 2013

For years, the creative side of the company was the top priority, leaving things like finance, IT, and HR to suffer (yes, they tried to run their operations on spreadsheets). Holding roles ranging from chairman to chief innovation and branding officer, he "tended to zoom in and out, creating confusion about who was in charge."

Supply Chain 8

Supply Chain Company Crisis Crisis Management 8

Harvard Business Review

DECEMBER 19, 2014

First one and then two companies took aim at each unit’s market, aggressively selling products at lower prices. Realizing that Siiquent had little hope of earning high margins on test instruments, its executives decided to seek sustainable profit from biological and chemical compounds, test kits, and other consumables.

Case Study 10

Case Study Price Chemicals Strategy 10

Harvard Business Review

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. McGrath recalls the painful experience of working with a big chemical company that wanted to diversify its business.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

APRIL 20, 2017

In doing research on multinational operations in the Middle East and Africa, we’ve learned that companies are well aware of how President Trump’s foreign and trade policies could affect their businesses there. unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets.

Depreciation 9

Depreciation Contingency Plans Policies Marketing 9

Harvard Business Review

DECEMBER 20, 2016

With the support of chemical companies , more than 170 countries also agreed to phase out HFCs , the high global-warming-potential chemicals used in air-conditioners and refrigerators everywhere. Nine big brands with operations in Ohio publicly pressed the state to reinstate energy efficiency and renewable energy portfolio standards.

Energy 8

Energy Banking Chemicals Globalization 8

Harvard Business Review

JANUARY 4, 2017

It’s no wonder so many consumers have no idea where their favorite brands come from. stock markets. First, the more global the company (in terms of the range of countries it operated in and the proportion of its sales made outside the U.S.), But are businesses any better informed than their customers?

Supply Chain 9

Supply Chain Productivity Products Company 9