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Tips for Building an Authentic Brand in 2023

Joseph Lalonde

Brand authenticity can refer to your personal or business brand. With brand authenticity, your consumers believe that you are genuine in the values you represent and your products and services. Authenticity is necessary for the building of a brand strategy that’s cohesive. BRAND CONCEPT. Use Video Marketing.

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How to Not Screw Up Your Brand Even When You’ve Been Screwed Over

Let's Grow Leaders

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Stressful times like this can enhance or destroy your leadership brand. Your brand is at stake. I want to help.

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Five Strategies for Your Brand to Stand Out

Strategy Driven

Whether you’re a budding startup or a well-established corporation, your brand’s ability to differentiate itself from competitors can make or break your success. To help your brand shine in a crowded marketplace, here are five strategies to consider. It’s what makes your brand instantly recognizable and memorable.

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How to Make Your Startup Retail Shop Stand Out: Tips for Beginners

Strategy Driven

However, with a lot of competition in the retail market, how do you make your brand unique and noticeable? This blog post will give tips to help your startup retail shop stand out. Create a Unique Brand Identity The first step to making your retail shop stand out is to create a unique brand identity.

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6 Tips to Choose an Influencer for Your Brand

Strategy Driven

Over 60% of customers search for reviews online before making a purchase, and 90% will believe a brand recommendation from someone they trust. In fact, trust is one reason why brands partner with influencers. So, brands use this influence to reach their target audience. Do Your Research.

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Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

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Branding Your Business: Employer Edition

HR Digest

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy.

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