Remove Brand Remove Marketing Remove Operations Remove Technology
article thumbnail

Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 290
article thumbnail

Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.

Brand 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Ten Strategies for Business Success in 2024.

Rich Gee Group

These technologies can streamline operations, enhance customer experiences, and provide insights that drive strategic decisions. Whether it's through personalized marketing, predictive analytics, or automating mundane tasks, AI and ML can revolutionize how businesses operate. article) 2. article) 4. article) 5.

Strategy 195
article thumbnail

Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand.

Brand 84
article thumbnail

Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

article thumbnail

Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 284
article thumbnail

Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

While the allure of operating under a recognizable brand can promise a certain degree of stability and support, it is imperative to evaluate all associated risks and benefits carefully. Market Research and Demographic Analysis Conducting thorough market research and demographic analysis is non-negotiable for franchise success.