Lead from Within

AUGUST 2, 2018

Most articles that try to tell you how to become a great CEO will talk about actions, plans and processes. To be a great CEO or an effective leader you must first start with who you are as a leader. To be a great CEO or an effective leader you must first start with who you are as a leader. So how do you start? Embrace change.

CEO 167

CEO Succession Diversity Competitive Advantage 167

Leading Blog

DECEMBER 4, 2020

I had just come off my first CEO assignment with Pretty Good Privacy, Inc. a fairly notorious email encryption company both provoking concerns from the NSA but also putting privacy on the map as “the marketing gorilla of the Internet.” He holds a Ph.D. Knox, Kentucky.

Competitive Advantage 374

Competitive Advantage Engineering Open-book CEO 374

In the CEO Afterlife

OCTOBER 30, 2011

In the CEO Afterlife. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The CEO said, “We’re in the peace-of-mind-business.” I’m going to assume they’ve identified their competitive advantage and the secrets of success in the business they’ve defined.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

CEO Blog

MAY 7, 2012

I choose small markets and learn to be dominant in them. I prefer to be big in a small market. I have been a niche player all of my life. Working in a niche allows focus on specialties. The more you do of the same specialty, the easier, cheaper and faster you get. As I grow, the niches get bigger and bigger.

Competitive Advantage 124

Competitive Advantage Venture Funding Blog Learning-by-Doing 124

Eric Jacobson

SEPTEMBER 25, 2023

By possessing a disciplined set of principles and focusing on carefully developing her leadership skills throughout the process, she was able to achieve her goal of becoming #1 in the translation market that was already dominated by established competitors. I have learned a great deal from listening carefully.

Reis 103

Reis Welch Competitive Advantage Drucker 103

N2Growth Blog

JANUARY 23, 2018

That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. In contrast, other leaders focus so much on long-term strategies that they miss the opportunity to create competitive advantage by pulling the future forward.

Innovation 161

Innovation Strategy Competitive Advantage Incubator 161

N2Growth Blog

AUGUST 1, 2013

Even though her job is bigger now, the CEO still has a duty to establish that same competitive context. Every employee should have an understanding of their market, how their business competes in that space and how their duties contribute. To do this, she has to answer three basic questions: What is our business?

Competitive Advantage 299

Competitive Advantage Talent Management Brand Operations 299

Strategy Driven

OCTOBER 11, 2023

Look for processes that can be automated or require minimal efforts, such as bookkeeping, customer support, marketing, and IT services. Leverage Cost-Effective Marketing Strategies When it comes to marketing, don’t settle for expensive traditional methods. This will lead to faster turnaround times and higher performance.

Operations 104

Operations Cost Lean Manufacturing Outsourcing 104

Eric Jacobson

MARCH 12, 2024

Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition,” explains Rebecca Homkes , author of the new book, Survive, Reset, Thrive. “Uncertainty is here to stay.

Agility 117

Agility How To Uncertainty Competitive Advantage 117

Terry Starbucker

NOVEMBER 30, 2014

After all, it’s the nature of a business - going from Point A to Point B as quickly and efficiently as possible, to gain a competitive advantage and secure the market share necessary for success. Take the time to LEAD before you manage business execution, and you’ll hugely increase your odds of hitting that trifecta.

Welch 320

Welch Leadership Competitive Advantage Simon 320

Strategy Driven

NOVEMBER 17, 2014

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 71

Brand Marketing Competitive Advantage Bottom-up 71

In the CEO Afterlife

JULY 2, 2012

However, now that I look back from the CEO afterlife, I realize that this view need not be pervasive. As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. But hold on for a moment.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

AUGUST 29, 2011

In the CEO Afterlife. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. This is a tremendous competitive advantage. Main menu Home. Leadership. Elementary question, you say.

Strategy 131

Strategy CEO Company Competitive Advantage 131

HR Digest

JULY 8, 2022

CFOs with technology literacy are also able to read the market better and predict upcoming changes that will impact the organization. Almost two in five expect AI and machine learning to have a major impact on their organization’s ability to create or maintain a competitive advantage in the future.

Technology 106

Technology CFO Succession Finance 106

Michael Lee Stallard

JUNE 26, 2017

In June of 2000, the combative Durk Jager resigned as CEO of Procter & Gamble after a tenure that had lasted only seventeen months. When he left P&G, its stock had declined 50 percent, it had lost $320 million in the most recent quarter, half of its brands were losing market share, and the firm was struggling with morale problems.

Competitive Advantage 186

Competitive Advantage Long-term Drucker Marketing 186

In the CEO Afterlife

JUNE 20, 2013

The “steel” in strategy is its capacity to set the stage for an organization to achieve ironclad competitive advantage. Booz & Company’s survey of 3,500 global leaders, including 550 CEOs and 325 other C-suite executives report a serious lack of cohesion within their organizations. Sounds simple enough? Not so fast.

Tactics 217

Tactics Retail Price Brand 217

In the CEO Afterlife

MARCH 27, 2011

In the CEO Afterlife. Most CEOs want their companies to do things right because that’s a sign of good management. The key to competitive advantage is setting the strategic game rules of the marketplace and shattering market paradigms with entrepreneurial leadership. That culture emanates from the CEO’s office.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

DECEMBER 7, 2014

Risk-averse CEOs find comfort in the ‘ doing more of the same’ strategic mode. For companies without clout, competitive advantage can be realized by keeping things simple, by cutting out the complexity cancer that is crippling so many enterprises.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

Strategy Driven

DECEMBER 15, 2014

Everyone tells you to meet with the CEO. HARSH REALITY: It’s more than likely the CEO doesn’t want to meet with you, much less talk about your product or service. But the only problem with that is the CEO doesn’t want to hear your presentation. things CEOs are interested in : 1. Market conditions/future.

CEO 66

CEO Productivity Products Loyalty 66

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. In the CEO Afterlife. Some required significant adaptation.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

CO2

JUNE 12, 2020

Several years ago, a dear friend of mine, Darrell Mann, CEO of Systematic Innovation , predicted that some catastrophic event would soon plague humanity. When one simplifies their business, they take out the elements of competitive advantage and the ability to build resiliency in a world that is anything but simple and obvious.

Uncertainty 151

Uncertainty How To Competitive Advantage Disintermediation 151

Great Leadership By Dan

NOVEMBER 20, 2018

Costa , author of Leading With Edge: Activate Your Competitive Advantage Through Personal Insight currently serves as CEO of For Eyes, which is part of GrandVision, a global leader in optical retail with more than 7,000 stores worldwide.

Loyalty 244

Loyalty Competitive Advantage Retail Commitment 244

Coaching Tip

NOVEMBER 11, 2011

It's sad that something as important to the economy as sales shows up as a footnote in the principles of marketing course at most graduate business schools," says Andy Zoltners, a professor at Northwestern University's Kellogg School of Management. What is Your Competitive Advantage?

Competitive Advantage 84

Competitive Advantage Welch Tactics CEO 84

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. Sacrifice must remain a part of the organization’s DNA to sustain competitive advantage. .

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

MARCH 28, 2012

During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to the corporate culture. And when they are long gone, the culture is left to the CEO to nurture. With the exception of mega-company “clout” in the marketplace, sustainable competitive advantage cannot survive in toxic cultures.

Competitive Advantage 131

Competitive Advantage Long-term CEO Ethics 131

In the CEO Afterlife

APRIL 24, 2017

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. The reward is longer-term competitive advantages. Human capital is the source from which competitive advantage flows or falls.

Company 177

Company Apparel Competitive Advantage Long-term 177

First Friday Book Synopsis

SEPTEMBER 23, 2011

I have read and reviewed all of Fred Reichheld’s previous books and thus was especially interested in reading his latest, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World, co-authored with a Bain colleague, Rob Markey.

Competitive Advantage 80

Competitive Advantage Review Books Company 80

In the CEO Afterlife

FEBRUARY 4, 2015

A good CEO costs no more than a bad one – sometimes far less when you consider costly mistakes and lucrative severance packages. Monsanto , for example, enjoys the competitive advantage that emanates from a culture of clout. But to smaller companies, qualitative strategies are the catalyst to sustainable competitive advantage.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

HR Digest

APRIL 9, 2024

it’s also critical to attracting and retaining premier talent to gain a competitive advantage in today’s competitive talent environment. The data also helps EY manage its workforce to meet current and future market demands. I got diverse experience working in different markets, with different businesses and people.

Diversity 52

Diversity Career Globalization Learning-by-Doing 52

Brigette Hyacinth

APRIL 9, 2020

Texas Roadhouse CEO Kent Taylor is giving up his pay for the rest of the year, (March 18, 2020, to Jan. And if I was in the job market, an interview question I would definitely ask would be, “how did your company handle the pandemic?”. 7, 2021) to help struggling employees amid the pandemic. They are your best brand ambassadors.

Company 115

Company Short-term Long-term Emotional Intelligence 115

Coaching Tip

SEPTEMBER 4, 2013

Microsoft Corporation got its start by making operational software for personal computers; as a contractor to IBM who decided to explore the personal computer market after doing well in main frame and mid-sized computing hardware. .

Competitive Advantage 85

Competitive Advantage Software Welch Marketing Strategy 85

Skip Prichard

FEBRUARY 19, 2020

There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. It’s a provider that a customer or client favors in the purchase of a product or service versus its competition. The CEO is responsible for tone and culture. What Is a “Preferred Provider”?

Silverman 108

Silverman Career Succession Ethics 108

N2Growth Blog

OCTOBER 27, 2019

Even a cursory review of current events shows it doesn’t really matter whether you’re a politician, investment banker, CEO, or just an average citizen, when it comes to making a simple decision, managing a crisis, or attempting to capture an opportunity, timing is everything – timing is leadership.

Due Diligence 167

Due Diligence Metrics Competitive Advantage Rogers 167

N2Growth Blog

AUGUST 9, 2010

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

Blog 287

Blog Brand Depreciation CEO 287

The Horizons Tracker

SEPTEMBER 7, 2020

It’s created a world in which the speed of learning is a competitive advantage, both for individuals and organizations. Think like a marketer to drive learning and development – Osborne argues that a long period of poor training initiatives has tarnished the brand of learning and development within the workforce.

Osborne 96

Osborne Development Tacit Knowledge Kaizen 96

In the CEO Afterlife

APRIL 23, 2012

For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. From my experience, these six characteristics encapsulate the competitive business culture. This is a tremendous competitive advantage for the smaller player.

Power 208

Power Sports Competitive Advantage Advertising 208

Strategy Driven

JUNE 11, 2015

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50

Content Marketing Open-book Brand 50