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The Benefits of a Chief Transformation Officer for Growth

N2Growth Blog

Vrio Corp has been committed to following market trends and increasing its value proposition through transformation: investing in technology and content aligned with the consumers’ habits, emphasizing the next generation. Daniel Roldán Chiffoleau is the Chief Transformation Officer at DirecTV Latin America (Vrio Corp.),

CTO 389
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A Technology Case Study: Implementing What the Customer Wants

Strategy Driven

In order for any change to occur – whether it’s a decision to purchase a product, or an implementation to add new technology – whatever touches the ultimate solution must buy-in to the change. In 1983, in London, I started up a body shop/recruitment company to support the ‘new’ language and ’4GL’ support technology called Focus.

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Steps in a Buying Decision

Strategy Driven

have a formal meeting with VPs of Sales and Marketing and the head of Technology (the 4 of you make up the foundation of the Buying Decision Team (BDT)) to discuss ideas to move forward and upgrade your site, including bringing in a web design vendor. meet with CFO (manages the Tech department). She opposes hiring external vendors.

CFO 50
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Avoid These Common B2B Content Marketing Mistakes

Harvard Business Review

It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.

B2B 8
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Why Can't a CIO Be More Like a CFO?

Harvard Business Review

It''s time for CIOs to move beyond their roles as chief technology officers, and embrace the name with all of its implications: Chief Information Officer. At the same time, technology budgets are static or contracting, and non-IT execs want more attention to cost-cutting. In each of these, unmanaged volume and content is our enemy.

CIO 8
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

It's an extension of yourself that lingers even long after that person has left your website, book, show, or other piece of content. Graham Keen "Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance." A strong personal brand is so much more than a memorable name or product.

Brand 68
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Professional Presence Makes the Difference!

Strategy Driven

Imagine combining the brilliant technological advances of today with timeless people skills, and consider the potential of future generations. Her work has also been featured in Forbes , CFO , Newsweek , CNN Everyday Money , Business Week , The Boston Business Journal , The Los Angeles Times , The Boston Globe , and The Boston Herald.