Harvard Business Review

JULY 26, 2013

An unusual — and unusually rich — funding opportunity inspired researchers at MIT and several other top-tier research institutions to improvise a comprehensive multi-media proposal on a tight deadline. That''s largely accurate. But those pretty verbs obscure where the real action is taking place.

Media 8

Media Power CIO Supply Chain 8

Harvard Business Review

SEPTEMBER 13, 2012

Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget. It's just that they're often busy doing what they've always done, maintaining operational systems while reacting to the demands of an increasingly tech-savvy user community.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

MARCH 4, 2011

Ushered in by the onslaught of mobility, social media, and online commerce, the rampant consumerization of IT is creating a power shift from associate to shopper. Replicate the personal social media experience. [For more, visit the Communication Insight Center.]. Big difference. That is a battle most retailers will lose.

Retail 15

Retail Attrition CIO CFO 15

Harvard Business Review

DECEMBER 4, 2013

Much as war is too important to be left to the generals, the business of network effects is too valuable to be entrusted to the CMOs and CIOs. IT may understand the underlying software, algorithms and digital media. Similarly, marketing loves the virality that social media and network effects facilitate.

Management 8

Management Supply Chain CIO Core Competence 8

Harvard Business Review

MAY 31, 2012

boss, Ina Drew , the former head of their unit in of the bank's, the Chief Investment Office (CIO); and CEO Jamie Dimon, to whom the CIO reported who oversaw the CIO. Although the media has spoken loosely about a company "clawing back" pay, there are, in fact, different ways to hold responsible individuals to financial account.

CIO 8

CIO Committee Risk Management Banking 8

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. As Adam Davidson recently argued , "Today, the computer moves the cutting tool and the operator needs to know how to talk to the computer.".

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

APRIL 18, 2013

The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. It means building a profile of each customer, based on transaction and social media data (e.g., Collaboration Marketing Operations' How, precisely, did they do this?

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JANUARY 28, 2015

If it’s all about the operations then you lose sight of the customer. Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin. Once the drivers of the costs of the journey are understood, marketing can work with operations to address them.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JULY 17, 2017

It’s far from the only case of a failure to embrace a more digital approach; the larger shift to digital is changing the way every industry operates. Some industries, like photography and media, were impacted earlier. Others, like financial services, are only now experiencing this change in earnest.

Industry 10

Industry Short-term Planning Long-term 10

Harvard Business Review

JUNE 19, 2013

Trade secrets, confidential business plans, and operational security depend on it. They refer me to the chief information security officer, but she works for the CIO, who doesn''t much like to hear what''s wrong with the system he built. Often such breaches are discovered only by third parties — like the FBI or the media.

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8

Harvard Business Review

OCTOBER 6, 2011

Facebook's rollout of its new Timeline interface made plenty of waves both in the media and across the Facebook user base. First, far deeper collaboration between CMOs and CIOs; technology and marketing are extremely interconnected in a PIDM world. So what does this mean for executives?

Management 9

Management CIO Reputation Class 9

Harvard Business Review

DECEMBER 5, 2016

You can’t read the pages of the mainstream or business media without being impressed by the opportunity. Every CIO I meet tells me that they are excited at the potential of analytics for their business. As you progress in using data in operational and strategic applications, organizational changes will be inevitable.

Competitive Advantage 8

Competitive Advantage Software CIO Analysis 8

Harvard Business Review

OCTOBER 26, 2015

Starwood CIO Martha Poulter told me that Starwood’s strategy is to try to amaze their guests so they will share their experiences through their social channels. Success will be measured by new types of metrics, such as how the spaces are tracking on social media, rather than the traditional metric on the margin the venues produce.

Company 8

Company Hotels Travel Class 8

Harvard Business Review

JUNE 16, 2016

More recently, social media monitoring tools have given companies the means of seeing who’s sounding off on their offerings around the clock and around the world. Operations in a Connected World. The CIO of HP Inc., Spot surveys become snapshots of limited customer input. Insight Center. Sponsored by Accenture.

Productivity 8

Productivity Products Wireless Technology 8

Harvard Business Review

AUGUST 5, 2013

Increasingly, business leaders are driving transformation projects in areas like digital marketing, multi-channel sales, and product-content and customer-information management, pushing the CIO and IT organization to respond in new, faster, and different ways. Today''s CIO Needs to Be the Chief Innovation Officer. the IT function).

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

MAY 13, 2015

The core disruptive concept is that the “pipe” created by the cable MSOs (multiple system operators) no longer provides the sole gateway to consumers’ television screens. Think about messaging: We’ve relied on mobile phone operators (AT&T, Verizon, et al.) to send text messages. Connecting the dots.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

AUGUST 1, 2013

These differences go to the foundation of the modern corporate IT department — the infrastructure — which includes the software, hardware, communications, facilities, data centers, operations, and other technical resources a corporation operates. Today''s CIO Needs to Be the Chief Innovation Officer.

CIO 8

CIO Technology Telecommunications Information Technology 8

Harvard Business Review

SEPTEMBER 18, 2015

What do you do as CIO when people in your company start using a free cloud service that’s better than the similar service you deployed for them at great expense? Because it’s so difficult to monitor and regulate employees’ use of file-sharing sites and other cloud services, many CIOs simply ignore the whole issue.

CIO 8

CIO Technology Policies Compliance 8

Harvard Business Review

NOVEMBER 19, 2012

To do this, Royal Caribbean thought about every aspect of the ship and its operations from a guest's perspective. If you have to stand in line," explained Bill Martin, vice president and CIO, "the ship suddenly seems too big and the experience diminishes sharply.". That is the essence of a digital strategy.

IT Strategy 8

IT Strategy Strategy Class Offshoring 8

Harvard Business Review

JUNE 26, 2017

To set this in context, it’s important to first understand the fundamental challenge of building contemporary (and future) workspaces, especially for technology companies: Software and buildings operate on entirely different timescales. Buildings, on the other hand, are change averse, optimized to stand for decades.

Real Estate 8

Real Estate Technology Hedge Project 8