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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Playing the Long Game: The Employee Retention Process in HR

HR Digest

While it can feel like a localized issue, such market changes are just as possible in U.S. If companies get better at hiring candidates who correctly match the work ethic, job description, and company culture of the organization, they immediately reduce the likelihood of these candidates leaving.

Process 59
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Nine Rules for Employee Engagement

Chart Your Course

Employee engagement is defined as the emotional commitment an employee has for a job or organization, which then drives their performance. Companies with strong values typically draw employees who share those values, creating a dynamic of loyalty and shared commitment to the business’ brand and mission. Company Values.

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5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect. You will be a source of encouragement to others thereby keeping yourself encouraged, focused, and committed to success.

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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

In fact, those that have the tendency to feel guilt are more likely to assist colleagues, are more committed to their organizations, and are perceived by their peers as strong leaders. The guilt-leaners are also proven to be less stressed than their co-workers and have higher job satisfaction. Believe it?

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10 Ways to be a Better Team Player :: Women on Business

Women on Business

By communicating your expectations you are also letting your team know what you are able to commit to and that will set their expectations of you, so do not over promise. Commitment to the group is transparent and will send a strong message to any teammates that might be on the fence. Align yourself with your teammates. No excuses.

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Is a Corporate Board Seat in Your Future? :: Women on Business

Women on Business

Look at the opportunity strategically and focus not only what you can contribute, but what this commitment can do for you. Who are the other board members? Are they potentially good connectors and influencers? Related posts: Develop Your Own Advisory Board Post by Jane K. Stimmler, contributing Women On Business writer.