Coaching Tip
FEBRUARY 6, 2014
Here''s one good reason why: a historic market sentiment extreme. When is the best time to get out of the stock market? Market sentiment is one indicator you don''t hear much about on financial networks. Yet we''ve seen sentiment extremes repeat at every recent market top and bottom. When is the best time to buy, then?
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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Strategy Driven
OCTOBER 2, 2020
It takes a fair amount of research, and you would have to consider several factors, such as its proximity to your target market, among many others. When you open your business at a new location, you aim to gain access to new markets and customers. You can share free newsletters on company news and updates.
Leading Blog
JULY 23, 2021
A marketing manager, for example, can easily create a brand positioning statement for a new brand—they have the knowledge, skill, and experience to draw upon. Committing to sharing updates as they become available builds confidence that official communication channels are the best sources of information.
Strategy Driven
JUNE 11, 2015
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
Chartered Management Institute
SEPTEMBER 20, 2023
With Ann and the CMI international team visiting some key CMI regions in Asia this week, here’s the lowdown on CMI’s growing presence in some of the world’s fastest-growing markets. You can get even more CMI updates and tips across our social media channels, from LinkedIn to TikTok. CMI members always see more.
Strategy Driven
APRIL 17, 2013
You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.
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