Skip Prichard

JUNE 26, 2019

My research led me to develop the six-step process that allows companies to outsize: (Copyright Steve Coughran, Used by Permission). 3 Pitfalls that Trap Companies. I see three common pitfalls trap companies when they’re building and executing their strategies. The granddaddy of mistakes is disregarding the customer.

Strategy 78

Strategy SWOT Company Customer Loyalty 78

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers. A profitable repeat customer?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

N2Growth Blog

NOVEMBER 15, 2010

Lack of Feedback : If as a leader you don’t subject yourself to a 360 review process, then you are not earnestly looking for personal growth and development opportunities. However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. I hope this helps Frode.

Loyalty 399

Loyalty Blog Leadership Brand 399

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Harvard Business Review

FEBRUARY 23, 2018

Do you believe that sustainability is important for your company, but that it’s “someone else’s problem?” Unsurprisingly, carbon emissions by the world’s largest companies are increasing and only one third of the 600 largest companies in the U.S. TOSHINORI TARUI/Getty Images.

Incubator 10

Incubator How To Real Estate Business Model 10

Strategy Driven

NOVEMBER 8, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JULY 15, 2014

If you’ve ever run a business (or even just been a customer yourself), then you know that some customers provide more revenue (and incur fewer costs) than others. Many companies use a calculation called customer lifetime value (CLV) to determine how much a customer is worth in comparison with others.

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

AUGUST 4, 2017

How the best companies get up to speed. Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. On top of that, the online world is tough for brands to influence.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

JANUARY 19, 2011

But now the company faces renewed competition for the title of green auto leader. In the last couple of years, every auto giant has launched alternative vehicles, which they've been touting aggressively at the current Detroit Auto Show (see my newsletter on the different strategies the big companies are pursuing).

Strategy 15

Strategy PPM Long-term Short-term 15

Eric Jacobson

MAY 28, 2021

But most classical marketers have not kept pace with these developments, losing the plot overall. Major companies (from J&J to Hershey) have even eliminated CMO roles. And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

But most classical marketers have not kept pace with these developments, losing the plot overall. Major companies (from J&J to Hershey) have even eliminated CMO roles. And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Harvard Business Review

APRIL 18, 2013

The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. But the insights won''t be useful unless companies change core business processes and employee behavior. They''re using tailored suggestions to drive customer loyalty.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

AUGUST 5, 2014

That isn’t easy, but the payoff is worth it: Our most recent research shows that companies with excellent marketing capabilities outperform the market with 2-3X greater revenue growth. Yet, only 30 percent of companies believe they understand their customers’ needs well enough to identify what initiatives will drive growth.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

AUGUST 11, 2015

At the top of the News Feed, users located in India saw a company-issued request to promote Internet.org, the company’s controversial global connectivity effort, to their elected leaders. Many of the companies inserting politics into their user experience operate popular social platforms themselves.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

OCTOBER 21, 2016

Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. We exclude companies with a traditional CSR program that supports employee volunteering in the community – this does not by itself qualify as sustainability.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Employees can post content to damage an employer’s brand, and customers can post content to damage a brand.

Brand 50

Brand Tips Media Customer Loyalty 50

Joseph Lalonde

MARCH 14, 2018

The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. That’s difficult of course, and I’m nowhere near perfect, but it’s the cornerstone of influence.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 28, 2015

As the dot-com bubble heated up in the early 1990s, a number of thinkers turned their attention to developing frameworks to help executives answer those questions in HBR, and their work forms a solid foundation for navigating the digital transformation that’s still playing out. .” What successful companies are doing right.

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Porter Power Competitive Advantage Film 8