Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. And if trust is lost, the relationship is lost as well. The Sincere Company.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Jeffrey has answers. ! Consider leaving a comment!

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

CO2

DECEMBER 28, 2010

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today?

Strategic Planning 76

Strategic Planning Executive Coaching Planning Execution 76

CO2

DECEMBER 28, 2010

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today?

Strategic Planning 76

Strategic Planning Planning Executive Coaching Film 76

Eric Jacobson

OCTOBER 8, 2012

Long gone are the days of open houses and photocopied newsletters. And most important, he delivers step-by-step instructions for using the channels to move a school community from awareness to advocacy and from feedback to collaboration. A school's community expects frequent updates and vehicles to provide feedback.

Media 56

Media Open-book Film Newsletter 56

Strategy Driven

OCTOBER 9, 2013

As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. In the case of Division-D, we took a closer look at 3 Interactive’s market and saw the need to change the core of our company from a local media representation company to a high impact ad media buying firm.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Strategy Driven

APRIL 9, 2012

Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

ROI 66

ROI Media Customer Loyalty Webinar 66

Strategy Driven

NOVEMBER 15, 2010

The same is true for any camera crews who might be filming your presentation. Email This Post | Print Post | Sign up for our Email Newsletter Comments One Response to “Loud and Clear: Six Tips for Communicating in a Way That Truly Resonates&# Trackbacks Check out what others are saying about this post.

Tips 62

Tips Audience Newsletter Armstrong 62

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. It should be about how they were reluctant, about how they thought the kid next door could do it, about how they thought the price was too high, about how they thought they were ugly on film. What’s your proactive marketing approach to loyalty?

Video 50

Video Objective Loyalty B2B 50

Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. All rights reserved.

Company 62

Company Venture Capitalist Film Reputation 62

Great Leadership By Dan

FEBRUARY 21, 2013

reprinted with permission from DDI's Directions newsletter): Leadership is a craft. documentary film Jiro Dreams of Sushi tells the story of an 85-year-old. you watch this film yourself (it’s now available on DVD). As you will see in this film, Jiro is a professional in. theatrical film about him. Wellins, Ph.D.

Film 280

Film Leadership Human Resources COO 280

Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. All rights reserved.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

JULY 16, 2013

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil''s henchman to move out of its path? The result: Oracle became one of the most successful companies in back office database products and tools and has now moved onto advancing in the next market, the cloud.

Industry 8

Industry Pharmaceuticals Disruptive Innovation Strategic Planning 8

Strategy Driven

APRIL 22, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. All rights reserved.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). No one would claim that new product design does not or should not involve wise judgment.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. Promote and graphically portray your company’s designated cause-related marketing activities. With cameras now on phones, people are snapping more pictures than ever before. Show employees as being engaged in community activities.

Strategy 99

Strategy Budgeting Audience Risk Management 99

Strategy Driven

MARCH 31, 2011

Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. Companies undergo marketing campaigns to promote products and services to potential customers. Toilet paper. Bathroom tissue. Aluminum foil.

Transportation 69

Transportation Consultative Film Strategic Planning 69

Strategy Driven

FEBRUARY 1, 2013

Zanuck, film producer (1949). Marketing is more for ego reasons, rather than a careful strategy. Sales and marketing are not given enough support… especially management’s personal participation. .” Bishop J. Fulton Sheen. “If two men on the same job agree all the time, then one is useless.

Strategy 61

Strategy P&L Strategic Planning Tactics 61

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50