Harvard Business Review

NOVEMBER 17, 2016

” Digital communication was set to upend markets and change everything. The economics of the “New Economy” could be described at a high level: Digital technology would cause a reduction in the cost of search and communication. Harnessing the power of machine learning and other technologies. Insight Center.

Film 8

Film Cost Technology Chemicals 8

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. 15,000), a website, pirated films of wildlife massacres that were "youtubed", and a network of supporters in online forums.

White Paper 10

White Paper IPO Media Film 10

Harvard Business Review

JANUARY 5, 2015

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 14

Real Estate Development Long-term Short-term 14

Harvard Business Review

MAY 6, 2015

Often dismissed in the popular mindset as a tool for home-based “makers” of toys and trinkets, the technology is gaining momentum in large-scale industry. Impressive next-generation technologies are overcoming the last generation’s drawbacks while adding new capabilities. Now we’re seeing much bigger stakes.

Chemicals 8

Chemicals Technology Industry Film 8

Harvard Business Review

FEBRUARY 1, 2013

The Pentagon has established an equivalent metric known as Data-to-Decision, which is dramatized in the analyses conducted by the intelligence community in the Academy Award–nominated film Zero Dark Thirty. How are Fortune 500 companies going about realizing value from their Big Data initiatives?

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

JANUARY 28, 2015

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it''s a wonder we have any innovative products at all. Corporate R&D too often focuses on refining technologies that are already in use. You know those baby sea turtles that get eaten by birds and crabs on their way from the nest to the water? It''s like that.

Venture Capitalist 8

Venture Capitalist Venture Funding Innovation Incentives 8

Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it’s a wonder we have any innovative products at all. Corporate R&D too often focuses on refining technologies that are already in use. You know those baby sea turtles that get eaten by birds and crabs on their way from the nest to the water? Ready to Innovate?

Venture Capitalist 8

Venture Capitalist Venture Funding Innovation Incentives 8

Harvard Business Review

FEBRUARY 21, 2014

The Perfect Brand There's Nothing Subversive or Anti-Business About 'The Lego Movie' Pacific Standard True, the villain in the new Lego movie is named Mr. Business, but Fox Business''s accusation that the film is therefore somehow anti-corporate is way off, says Kevin Nguyen.

Film 8

Film Audience Brand Self-aware 8

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. 3) Build On a Foundation of Trust and Self-Organization -.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

AUGUST 2, 2013

The look is always the same: A seasoned marketer is cajoled into watching their first Vine video. The marketer gazes quizzically at the smiling young person that brought the video to his attention. So how does Vine fit into your existing marketing ecosystem? Instagram recently announced their entry into the market.

Brand 9

Brand Video Marketing Tactics 9

Harvard Business Review

APRIL 2, 2013

In recent years, many new sources of customer influence have become available thanks to technology advances, with significant new power to shape how customers think about products, services, and company reputations. Today, we add to that a great deal more.

Advice 9

Advice Review Reputation Engineering 9

Strategy Driven

MARCH 31, 2011

Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. Companies undergo marketing campaigns to promote products and services to potential customers. Toilet paper. Bathroom tissue. Aluminum foil.

Transportation 69

Transportation Consultative Film Strategic Planning 69

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. The irony is that its principal corporate contributor (Eastman Kodak) fell by the wayside, a victim of changing technologies. Promote and graphically portray your company’s designated cause-related marketing activities. Determine goals.

Strategy 99

Strategy Budgeting Audience Risk Management 99

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. The first is that chatbots are just one type of AI technology being used to establish or reinforce company brands.

Brand 11

Brand Disintermediation Ethics Technology 11

Harvard Business Review

MAY 3, 2016

Clarifai, based in New York City, uses machine learning to find people, objects, or scenes in videos in far less time than a person can. The technology can pick out kinds of people — mountain climbers, for instance — to help advertisers more efficiently match ads to the videos. Market monitoring. Previewing video.

Efficiency 8

Efficiency Company Root Cause Analysis Engineering 8