Harvard Business Review

AUGUST 7, 2012

That delights Enterprise's customers, and customer loyalty has contributed to the company's 11% annual organic growth over the past two decades. As a manufacturing company grows, it benefits from economies of scale and can focus teams of people on extracting the maximum productivity from its plant operations.

Company 16

Company Customer Loyalty Guidelines Lean Manufacturing 16

Strategy Driven

APRIL 17, 2013

” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Manage Yourself Smart: Ten Guidelines for Making Smart Choices in the World of Social Media. What’s your proactive marketing approach to loyalty? The phone is smart.

Marketing 50

Marketing Press Release Consultative Brand 50

HR Digest

JUNE 24, 2023

Understanding HR Analytics The Evolution of HR Management Over the past century, HR management has undergone a remarkable transformation, evolving from an operational discipline to a strategic function. Optimized HR Operations: HR analytics streamlines HR processes by automating data collection, analysis, and reporting.

Metrics 98

Metrics Trends Compliance Analysis 98

Harvard Business Review

MARCH 22, 2012

It's based on the concept, introduced in HBR some two decades ago, that "service recovery" — a company's ability to respond quickly, decisively, and effectively to a service problem of its own making — is a powerful way to increase loyalty among existing customers. Here's how it works. In theory, Frank deserved to miss his flight.

Strategy 18

Strategy Airlines Hotels Heskett 18

Harvard Business Review

JANUARY 28, 2015

”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty. If it’s all about the operations then you lose sight of the customer. Based on this data, operations recommended marketing cease actively trying to acquire these customers.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

OCTOBER 30, 2014

But the real power of the partnership comes from their ability to bring the best of each of their departments—as well as pricing, operations, and other groups—to bear in exploiting those micromarket opportunities. This dashboard provided simple guidelines on flight capacity, corresponding pricing, and competitor options. The result?

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

OCTOBER 28, 2015

Some executives feel an obligation to put a positive spin on negative events out of loyalty to the organization. Other managers see parcelling out information on a need-to-know basis as an operational maxim, important to maintaining efficiency. Flood the zone.

Parcell 8

Parcell Public Relations Reputation Information 8

Harvard Business Review

DECEMBER 19, 2012

That means providing them with detailed training programs and customer-response guidelines that are based on an array of scenarios. Tie your metrics to their impact on behaviors such as customer loyalty and increased sales that drive value. Companies that nail social care can widen the gap with their competitors.

Balanced Scorecard 9

Balanced Scorecard McKinsey Media Metrics 9

Strategy Driven

NOVEMBER 8, 2010

If you don’t want your company’s social strategy to fall flat, there are some guidelines you’ll need to follow. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

DECEMBER 19, 2014

But rather than illustrating a simple revenue model, the diagrams showed that over time he had adjusted his pricing policies to address customer demands, internal accounting guidelines, and competitive threats. “Basically, you just do what’s needed to make money, right?” ” Peter asked pointedly.

Case Study 10

Case Study Price Chemicals Strategy 10

Strategy Driven

MARCH 26, 2024

The result is a balanced ecosystem where buyers and sellers can confidently operate, leading to more successful transactions and satisfied stakeholders. Following these guidelines ensures that all parties are aligned and transactions can proceed smoothly, thus maintaining the integrity of the online auction experience.

Due Diligence 106

Due Diligence Participative Price Efficiency 106

Harvard Business Review

JUNE 22, 2018

Those who are more patient, collaborative, and focused on gaining loyalty can become account managers. Along with the benefits, a two-sales-role model creates some stresses and challenges that must be managed for the model to operate successfully. Most companies set guidelines for when an account manager should take over.

Business Model 10

Business Model Guidelines Team Incentives 10

Harvard Business Review

JUNE 12, 2018

New GDPR guidelines in Europe will grant individuals the right to access, restrict, correct, or transfer data that companies have gathered about them and to know how their personal data is being used. With the right guidelines in place, there’s a much greater potential for geolocation data that remains untapped.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

AUGUST 16, 2016

One was increased customer loyalty, since customers feel more involved in the development process, and presumably their needs and requests get woven into the product along the way. Most large companies are populated more by skilled operators than by innovators hunting for underserved markets or new business opportunities.

Company 8

Company Airlines Ries Survey 8