Strategy Driven

SEPTEMBER 24, 2021

For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Having a well-thought marketing strategy will help you direct your budget on the most effective communication channels. To address these concerns, you need a robust and able Human Resource department.

Organization 90

Organization Brand Word of Mouth Marketing Marketing 90

In the CEO Afterlife

APRIL 4, 2011

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Human Resources. Stagnation set in.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Human Resources. Search My Site.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. Complexity Cripples. Never before has business seen so much complexity.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. But, sure as God made little green apples, that brand is done, short of a magical and tangible innovation from R&D. Human Resources. Leadership.

Brand 170

Brand CEO Stage-Gate Marketing 170

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Marshall Goldsmith

FEBRUARY 8, 2018

Thinkers50 – World’s Most Influential Management Thinkers. Called ‘The Academy Awards of Leadership’ by the Economist, Thinkers50 is the world’s most reliable resource for identifying, ranking and sharing the leading management ideas of our age. Co-founder of Rose Park Advisors—Disruptive Innovation Fund.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

JULY 24, 2011

The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. I spoke recently to a fairly senior regional manager at a large multi-national in the food sector. Leadership.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. But, sure as God made little green apples, that brand is done, short of a magical and tangible innovation from R&D. Human Resources. Leadership.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MAY 23, 2011

Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. They leverage their financial resources. My business career is characterized with a bunch of David versus Goliath encounters. You leverage your creativity.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Strategy Driven

JANUARY 16, 2020

We are living in a digital era, and hence, online marketing strategies are promising. Utilize a variety of online tools available, including social media and email marketing. Provide Innovative Service. To do this, you need to embrace innovation. You can also provide free pick-up and delivery services.

Industry 13

Industry Strategy Price Marketing Strategy 13

In the CEO Afterlife

MARCH 28, 2012

Imagine Apple without innovators or Zappos neglecting service or Whole Foods selling a slew of processed foods loaded with saturated fat. Provide perspective and input to the long-term business strategy. Provide strategic direction to management. Great strategy and great execution comes from the people within the enterprise.

Competitive Advantage 131

Competitive Advantage Long-term CEO Ethics 131

In the CEO Afterlife

FEBRUARY 20, 2015

Envision Google without innovators, or Zappos cutting corners on customer service. In 1986, he instituted a policy whereby any employee can look up the salary and bonus of others, including the top management. That is not the case at Google, Zappos, Whole Foods, and several other new age companies.

Long-term 100

Long-term Download CEO Objective 100

Harvard Business Review

JULY 10, 2012

Have you noticed that general managers are scarce these days? These are the executives who run discrete businesses and control all of the resources associated with them. But in many large companies, the only true general manager is the CEO. At one time general managers were at the center of the action.

Management 13

Management P&L Incubator Finance 13

Harvard Business Review

JANUARY 12, 2011

Most leaders are interested in growing their businesses through innovation, but it's risky business: most innovation efforts fail. After years of helping to make innovation happen as chief communications officer at Steelcase and as a consultant, I have a point of view that I'm willing to bet on. Don't lose sight of the horizon.

Innovation 15

Innovation Brand Project Storytelling 15

In the CEO Afterlife

AUGUST 6, 2013

Wouldn’t you expect more innovation? I am not suggesting restructuring the entire brand management system. This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

SEPTEMBER 8, 2015

Leaders and managers who work in these industries need all of the information. The crossing of every “t” and the dotting of every “i” is critical in hundreds of industries. None of us want to see pipelines, oil rigs, or airlines compromising safety for speed.

Power 100

Power Competitive Advantage Airlines Information 100

Harvard Business Review

OCTOBER 9, 2014

The free flow of workers between companies is central to economic growth and innovation. Although it might seem that greater control and stronger enforcement are beneficial—it is important for firms to protect key trade secrets, after all—the evidence shows that these changes critically undermine employee incentives to learn and innovate.

Incentives 13

Incentives Policies Innovation Human Capital 13

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? The blemish is the abdication of brand attention by top management.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

APRIL 22, 2015

I consider Google a tier-one innovator. At Zappos, CEO Tony Hsieh has set his cultural sights on a holacracy management system a radical change from conventional structures. You “fix brands before they break” with innovations that add value and fortify the bran d’ s raison d’être. This initiative isn’t change.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

NOVEMBER 4, 2012

As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. Let’s trade. Will work for food!” as the street-beggars sign says.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. In the CEO Afterlife.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 10, 2015

For example, we know that a great strategy without great execution isn’t worth the paper it’s written on. Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. Most leaders and managers know this. So why then, has strategy been singled out as the whipping boy?

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100