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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100
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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. As the tale goes, the inventor of Toblerone travelled to Switzerland’s Bern patent office in 1906 to apply for a patent of the manufacturing process. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Human Resources.

CEO 204
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Checklist for HR Department: A Step by Step Guide

HR Digest

Others prefer to outsource the hiring process and have an accountant do the payroll. Startups rarely have a dedicated HR staff, and often there’s one person handling all human resource affairs such as hiring, payroll, benefits and compensation, grievances, and other employee-related tasks and queries.

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Stefan Ries on SAP’s Most Comprehensive Workforce Skills Upgrade

HR Digest

SAP SE Executive Board Member and Chief Human Resources Officer, Stefan Ries explains how he is utilizing AI and Big Data to advance HR analytics as the foundations for a successful global future. The HR Digest: What challenges and obstacles do you see Human Resources Management facing in the future?

Ries 76
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Future Leadership

Marshall Goldsmith

What process will transform managers into leaders ready for strategic action? What process will transform managers into leaders? Best-practice organizations view the leadership development process as an increasing source of competitive advantage. Focus on human resources development and business experience. .

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Building Customer Loyalty :: Women on Business

Women on Business

I do it one “D” at a time: Discover (what is important or of value to my customer), Decide (what their experience will look like), Deliver (what I set as their expectation) and Do It Again (it’s an ongoing process that changes and improves with feedback). It’s an ongoing process that is never complete.

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10 Companies Offering Work from Home

HR Digest

More evolved thinking, a changing social environment, a sheer need to retain talent, has forced the human resource departments to come up with this solution. They offer hosting and management services, along with marketing and customer service management. They have remote working for many roles in the company.

Company 85