The Horizons Tracker
MARCH 14, 2023
In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. This is emphasized by the fact that only 12% of respondents reported to having achieved an outstanding result using innovative dissemination channels.”
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.
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Strategy Driven
DECEMBER 29, 2022
Public Relations is a good option. If you are looking to create a more honest and reliable image of your company among your customers, public relations can help. Creating a positive image for your brand is a very vital component of public relations from the start and it has always been this way.
The Horizons Tracker
MARCH 5, 2020
Some $14bn is spent on public relations agencies in the United States alone each year, but there remain doubts about whether that investment is soliciting sufficient returns, or even what those returns should be.
N2Growth Blog
APRIL 9, 2010
Let me make my position very clear…design absolutely matters. Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. While this position may seem a bit harsh, it is nonetheless true. In today’s blog post I’ll examine why design matters.
Women on Business
JANUARY 18, 2013
I’m sure we could all go without hearing the word “innovator” for a few years, but anyone who is spending money (antique collectors exempt) is also seeking the “latest, greatest.”. By brainstorming and executing new ways to effectively communicate your unique offering, you’ll be in a better position to grow your bottom line.
N2Growth Blog
APRIL 20, 2010
The world has changed, and if you haven’t adjusted your messaging, positioning, communications, and engagement strategies accordingly, your brand will suffer. Innovate: Your brand will have at best a limited shelf life if a culture of innovation doesn’t pervade your business. I Think Not.
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