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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Ideas Don't Equal Innovation | N2Growth Blog

N2Growth Blog

As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.

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When disruption increases imbalance, what can you do?

Mike Cardus

You were forced, outside your control, to look at this new work environment and create some process or system to get work done while being thoughtful about the public relations viewpoint of working through a pandemic.

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GC21: Gamifying Consumerism at Healthcare University | with Clayton Nicholas

Engaging Leader

After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […]. To arrange a demo visit their Contact Page or email engage@changehealthcare.com.

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Big Thinking for Small Business

Women on Business

Granted, pretty packaging isn’t going to close a deal, but being up on graphic/design trends in print and online let perspective customers know that you’re in year 2013, and paying attention. Also, not everything happens online.

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How to Build a Brand | N2Growth Blog

N2Growth Blog

Innovate: Your brand will have at best a limited shelf life if a culture of innovation doesn’t pervade your business. Continuity should flow from values to vision, mission to strategy, and objectives to tactics to process. Mixed messaging or practices has killed many a brand. It's interesting to read about build a brand.

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The Lost Art of Brevity | N2Growth Blog

N2Growth Blog

Ah, the power of brevity… The good news is that there are two big trends emboldening those of us who prefer brevity over other more irritating forms of communication. The second trend is technology’s recognition of the first trend. First is the time pressure for our attention. I Think Not.

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