article thumbnail

Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

As each piece of new technology hits the market, scam artists worldwide are becoming increasingly more crafty in their approach to exploit vulnerabilities in security and have left us exposed to digital attacks. Innovation is doing new things.” – Theodore Levitt. Global connectedness is blurring borders and time zones.

article thumbnail

Are These Systems Serving or Subverting Organization Results?

The Practical Leader

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Featured Leading Voice: Chip Bell

Lead Change Blog

” Following graduate school and the military (including a tour of duty as an infantry unit commander in Viet Nam) Chip was director of management and organizational development for NCNB (now Bank of America). He says, however, “The most important education for me has come from lessons learned in life, not academia!”

Levitt 150
article thumbnail

Marketing Myopia, 50-Plus Years On

Harvard Business Review

This post is part of the HBR Insight Center Marketing That Works. It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent.

Levitt 12
article thumbnail

Why Big Companies Struggle to Market Online

Harvard Business Review

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. Insight Center.

article thumbnail

What We Really Know About Consumer Behavior

Harvard Business Review

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

Levitt 15
article thumbnail

In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Finally, a humanized business has a motivating purpose.

Levitt 12