Harvard Business Review

JULY 17, 2014

To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. Intel formed a special Marketing ROI (MROI) team – a first-of-its-kind collaboration between marketing and finance.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

JULY 13, 2016

Travel Association to more clearly understand the relationship between well-being and taking time off from work. Travel Association and Project: Time Off, presents a high-definition picture of how overwork affects our success rates and well-being. Over the past three years, we have partnered with the U.S.

Stress 8

Stress ROI Short-term Article 8

Harvard Business Review

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets.

Influence 10

Influence B2B Globalization Webinar 10

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. A community of travelers help us select hotels that meet our personal preferences thanks to Trip Advisor. Open Table has brought together a nation of diners who connect online.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

MAY 1, 2013

Resistant forms continue to thrive, and increased travel makes the global threat very real. Our teams work in partnership to provide technical assistance and training to expand lab workers'' skills, secure pricing agreements to increase access to our products, and design medical technologies appropriate for resource-limited settings.

Health Care 8

Health Care ROI NGO Long-term 8

Harvard Business Review

OCTOBER 10, 2017

That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice. Unexpected changes in technology, customer preferences, and regulation can disrupt even the best-run operation. Yet every enterprise is essentially a square-peg business waiting for a round-hole world.

Innovation 8

Innovation P&L ROI Long-term 8

Harvard Business Review

OCTOBER 26, 2012

Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. Traveling cookie" data build a digital footprint of a consumers based on their logins at popular sites (for example, on airline sites or Facebook). Here are four keys to tracking today's multichannel customers.

Retail 12

Retail Loyalty Customer Loyalty ROI 12

Harvard Business Review

JANUARY 18, 2016

Airbnb is an example of a win-win quality improvement: landlords realize more cash flow from their assets, and customers gain both better choice and lower costs in their travel lodging options. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

SEPTEMBER 27, 2011

If your CHRO travels only to accompany you, or keeps in touch with staff primarily through email or one-way communication such as videocasts, you've got a problem. Your CHRO thinks of email as modern technology. Do you know the ROI you receive from investing in salaries, bonuses, or development?

Metrics 14

Metrics Human Resources Attrition CEO 14

Sales Wolf Blog

DECEMBER 10, 2010

  Today I have an excellent resource for anyone who, like me, finds themselves traveling, working from hotels, or otherwise spends much of their work time away from a traditional office setting.  Enjoy!  Enjoy!

Human Resources 133

Human Resources Hotels Blog Resources 133

Harvard Business Review

OCTOBER 20, 2015

Likewise, the Guinness Storehouse has been a big success for Diageo, and was recently named by World Travel Awards judges as the best tourist attraction in all of Europe , beating out the Eiffel Tower, the Roman Colosseum and Buckingham Palace. The principles of destination storytelling.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 28, 2015

A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. It is the same card he used to buy the plane ticket and book the hotel.

COO 8

COO Planning Metrics Call Center 8

Eric Jacobson

MARCH 27, 2018

She says those reasons are: Leaders tolerate low performance ROI is not enough of a motivator Culture is more than free Panera Leaders often treat their employees like a number Elizabeth McLeod and her mother, Lisa Earle McLeod , are a mother/daughter consulting team whose clients include Google, Roche, Hootsuite, and G Adventures.

Management 50

Management ROI Motivation Bottom-up 50

Eric Jacobson

NOVEMBER 10, 2015

She says those reasons are: Leaders tolerate low performance ROI is not enough of a motivator Culture is more than free Panera Leaders often treat their employees like a number Elizabeth McLeod and her mother, Lisa Earle McLeod , are a mother/daughter consulting team whose clients include Google, Roche, Hootsuite, and G Adventures.

Management 50

Management ROI Motivation Bottom-up 50