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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel.

Finance 13
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Yes, Marketers, There Is Life After Mommyblogging

Harvard Business Review

That's the rallying cry I've heard from widely read female bloggers over age 49, who are frustrated that a well-established cadre of younger women with young children — known as "mommybloggers" — garner extensive promotional contracts with major brand advertisers, while Boomer-aged women online are often ignored.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8
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What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Harvard Business Review

The most successful artists in this new landscape have begun to look at new business models and new industries to strengthen their existing brands. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. We’ve all had to adapt.

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Apple's iPhone Pricing Strategy: Good, Not Great

Harvard Business Review

By serving the price sensitive market, Apple will grow its business with new early-bird customers. Often times a premium product with large market share encounters a new wave of competition that is winning customers via rock bottom prices. billion in iPhones in 2013 alone. It will preserve the 5S''s margins.

Price 8
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The Growing Business of Marijuana

Harvard Business Review

Professionals from the banking, finance, investing, and accounting worlds. Technology, marketing, retail, HVAC, construction, and manufacturing pros. billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. One day, I have no doubt we will see household brands develop.