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The Importance Of Corporate Venturing During Covid-19

The Horizons Tracker

The paper highlights how corporate venturing is a rapidly expanding endeavor, and corporate investments in startups have grown from 980 in 2013 to 3,232 per year today. These co-investment funds can test the market validity of discoveries, with companies working alongside scientists to do so. ” Making it work.

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Big Thinking for Small Business

Women on Business

Your budget may have limitations, but your imagination doesn’t, so just because you own a small business doesn’t mean you’re off the hook for big thinking. The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. And, it needs to be delivered with polish and panache.

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. The Miller heritage could not be lost, particularly because his founding products were innovative for their time. Classic Coke sales rebounded.

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20 Interesting Behaviors of Strategy Tourist

Strategy Driven

Inflate budgets. Blame the market, other departments or poor IT-systems for the fact that you are not taking brave, independent action. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The Emerging Strategy of Innovative Service. Strategic Planning execution innovation leadership strategy'

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Get Your Budget Ready for the Upturn

Harvard Business Review

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Position yourself in market segments that will grow.

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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

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Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?

Harvard Business Review

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. Xiaomi’s Challenge.