Harvard Business Review

APRIL 14, 2016

The most recent study, conducted in October 2015, surveyed 933 U.S. For instance, the on-demand market claims more than its fair share of “Pioneers” – 29% compared to 23% in the general population – even though this segment requires a degree of assurance and ease-of-use before they will embrace a service innovation.

Early Adopters 8

Early Adopters Technology Survey Innovation 8

Strategy Driven

AUGUST 10, 2015

And so, to challenge your 2015 thinking, here are the master’s philosophies from 1953. Hilton (hotel owner) Principle: Make them want to come back. “It It is our theory that when a hotel is in the top-glamour category… you just can’t make it too luxurious. Hilton knew that one hotel is like any other hotel.

Hotels 50

Hotels Advertising Customer Loyalty Follow-up 50

Strategy Driven

SEPTEMBER 14, 2015

And so, to challenge your 2015 thinking, here are the master’s philosophies from 1953. Hilton (hotel owner) Principle: Make them want to come back. “It It is our theory that when a hotel is in the top-glamour category… you just can’t make it too luxurious. Hilton knew that one hotel is like any other hotel.

Hotels 50

Hotels Customer Loyalty Advertising Benchmarking 50

Harvard Business Review

MARCH 2, 2015

In 2012, Congress gave the FAA until 2015 to develop rules for military, commercial, and privately-owned drones to operate in U.S. Well, 2015 has now arrived, and earlier this month, investors, entrepreneurs, and other drone supporters gave two cheers when the agency at last released a draft of its proposed regulations. Both the U.K.

Transportation 8

Transportation Proposal Technology Press Release 8

Harvard Business Review

FEBRUARY 16, 2016

In response to our survey in late 2015, they told us that on economic matters, uncertainty abounds. If their projections turn out to be right, we should get ready for a bumpy road ahead, with market volatility and negative surprises. Results are based on all submissions as of December 1, 2015.

Politics 8

Politics Telecommunications Policies Biotechnology 8

Harvard Business Review

JANUARY 10, 2017

In 2008, less than two years after starting my marketing strategy consultancy, I took a leap of faith. When my planned housing fell through one year, all the downtown hotels were booked, and I was forced to stay at a terrifying motel off the highway with a cracked window on my ground-level unit. But the benefit is often mutual.

Conference 8

Conference How To Bond Hotels 8

Management Craft

DECEMBER 28, 2014

Along with the opportunity to play to an eager audience, he has to do PR interviews, spend time on airplanes and in hotels, and endure many other hassles. In a way, he ought to enjoy those times, otherwise the crappie hotel beds and endless runway delays would not be worth it. But it’s all for those moments when he can play HIS stuff.

How To 69

How To Course Chaos Theory Hotels 69

Harvard Business Review

AUGUST 17, 2015

Cuba’s growth domestic product per capita in 2015 is approximately what it was in 1985. There was a spike in the 2000s when Venezuela began to provide petroleum at deeply discounted market prices, and that peaked just before the 2008-09 financial crisis. They don’t know how to market them effectively.

Biotechnology 8

Biotechnology Tourism Human Capital Pharmaceuticals 8

Harvard Business Review

JULY 28, 2015

The platforms created by Uber and Lyft (who invented the idea) have redefined what it means to be a taxi and a taxi driver, and Airbnb has done the same with hotels and hoteliers. This post is one in a series of perspectives by presenters and participants in the 7th Global Drucker Forum , taking place November 5-6, 2015 in Vienna.

Restructuring 8

Restructuring Diversity Hotels Drucker 8

Management Craft

DECEMBER 28, 2014

Along with the opportunity to play to an eager audience, he has to do PR interviews, spend time on airplanes and in hotels, and endure many other hassles. In a way, he ought to enjoy those times, otherwise the crappie hotel beds and endless runway delays would not be worth it. But it’s all for those moments when he can play HIS stuff.

How To 40

How To Course Chaos Theory Hotels 40

Harvard Business Review

FEBRUARY 16, 2018

While India remains a formidably challenging market, there are at least three reasons why global firms cannot overlook India without consequences. India has been increasing its spending on infrastructure such as airports, new cities, hotels, ports, roads, bridges, hospitals, and power plants.

Globalization 8

Globalization CAGR Class Marketing 8

Harvard Business Review

MARCH 14, 2017

household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. In some cases, travel loyalty program points differ by journey component (flight, car rental, hotel, dining), leading to fragmented point collections. The average U.S.

Loyalty 12

Loyalty Customer Loyalty Travel Hotels 12

Harvard Business Review

SEPTEMBER 28, 2017

On websites like Yelp, TripAdvisor, and Amazon, we can sift through hundreds of reviews of a single restaurant, hotel, or item for sale; and organizations and individuals now take it upon themselves to provide a bevy of data about their services and products online. We suspected that consumers would be deaf to marketers’ silence.

Information 8

Information Productivity Products Game Theory 8

Harvard Business Review

MAY 12, 2015

When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment. Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ).

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

Harvard Business Review

MARCH 14, 2016

As of February 2016, the top 10 unicorns for market capitalization are: Uber, Xiaomi, Airbnb, Palantir, Meituan-Dianping, Snapchat, Didi Kuaidi, Flipkart, and SpaceX. HelloFresh has also had impressive growth rates, with revenues reaching about $300 million in 2015, a huge increase from its $3 million in 2012. Narrowly focused.

Company 8

Company Succession Analysis Entrepreneur 8

Harvard Business Review

AUGUST 17, 2015

Marketers and innovation specialists can immerse themselves in the sights, sounds, and emotions of consumers’ daily lives, surfacing opportunities to make their products and services more emotionally resonant and durable. How far from the hotel do solo travelers tend to go at night, and how does that differ by gender?

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

MARCH 29, 2016

He’d been staring at an ad for the hotel where he worked as a bell captain, wishing that “superior service” had been listed alongside “luxury spa, five-star restaurant, and rooftop pool.” Our brand, our marketing, our genesis —eggs. Ten Years Earlier. “Dad, you have to try this.”

Case Study 8

Case Study Survey Course Class 8