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How to Overcome Negative Perceptions for a Better Leadership Brand

Let's Grow Leaders

Overcoming an Outdated Leadership Brand. You’ve worked hard to build your leadership brand, but the negative perceptions linger. You can improve your reputation and your leadership brand with this proactive approach. What is a leadership brand? Define your aspirational brand. Have you ever felt like this?

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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

A new study by researchers from KLU, Tilburg University, and KU Leuven looks into this and gives clear advice on how to communicate layoffs. The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks.

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How to Not Screw Up Your Brand Even When You’ve Been Screwed Over

Let's Grow Leaders

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Stressful times like this can enhance or destroy your leadership brand. Your brand is at stake. I want to help.

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7 Brand Management Software Solutions For Your Business

Strategy Driven

Entrepreneurs understand the importance of strong and consistent branding. Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. Brand management software can help your company to organize your brand assets, and to manage your reputation.

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How Do I Deal with a Manipulative Boss?

Let's Grow Leaders

“What do I do if my boss is a “gamer” manager–the kind of manipulative boss you talk about in your book Winning Well )? AskingforaFriend ” This is a question we get quite frequently from people reading our book: Winning Well: A Manager’s Guide To Getting Results– Without Losing Your Soul.

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How To Get Noticed (and Promoted) at Work.

Rich Gee Group

Present well-thought-out solutions to your manager. Build Your Brand Your brand is how you present yourself and your professional capabilities. Cultivating a strong personal brand within your workplace can make you a go-to person in your area of expertise. Volunteer for projects that address these challenges.

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How Can You Even Begin To Pivot Brand Direction?

Strategy Driven

Pivoting brand direction sounds like a good way to achieve that – but how can you even begin to do such a thing? It’s this question we’ll discuss below, and perhaps yield some advice to help you come to the right conclusions: Clear, Stated Goals. Branding & Design.

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