Women on Business

JANUARY 24, 2011

To compensate your side of this seesaw, creative shortcuts cultivate new directions for building business and explore the inspiring nature of change. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 15

Proposal Airlines Brand Marketing 15

Harvard Business Review

MAY 30, 2012

There's something about the culture of business that tends toward excess — in financial markets, to be sure, but also in the "market" for new ideas and management techniques. Southwest Airlines never said, "We want to be the country's most innovative airline." What can we do that no one else in our business can do?

Innovation 16

Innovation Airlines Six Sigma Lean Production 16

Harvard Business Review

OCTOBER 20, 2011

They include the biotech, semiconductor, personal computer, and airline industries. Over the years, the CEOs of these companies faced massive technology disruptions, deep industry recessions, sudden collapses in demand, price wars, oil shocks — you name it. Empirical Creativity. Markets down? Market hype?

Skills 15

Skills Leadership Airlines Long-term 15

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 8

Proposal Airlines Brand Marketing 8

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. Sales & Marketing Adapted from. ” Inspiring Creativity. Eddie Yoon.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Strategy Driven

MARCH 11, 2011

In my opinion, deregulation, as a whole, has worked negatively upon business and society (banking, airlines, trucking, and broadcasting), and the SEC is no exception. In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business. Congressional Hearings.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57

Harvard Business Review

MARCH 7, 2011

Apple, Google, Berkshire Hathaway, Southwest Airlines, Procter & Gamble. There are plenty of organizations with cool technology or hot products. The organizations I admire don't just lead their industries in terms of innovation or financial performance or market share. Is this company as consistent as it is creative?

Company 15

Company Collins Airlines Long-term 15

Harvard Business Review

MARCH 28, 2014

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. Southwest Airlines exists in a class of its own in large part due to its fun personality. Branding Marketing Strategy' One way I do this is to use what I call the “-er brand” filter. Hyundai is an -er brand.

Brand 8

Brand IPO Marketing Strategy Airlines 8

Harvard Business Review

JUNE 13, 2014

Consider Southwest Airlines, which shook up the airline industry with its low-cost, high-customer service approach to air travel. Historically, corporate Goliaths have taken one of two approaches to this kind of upstart competition—try to muscle them out of the market or bring them into the fold through acquisition.

Health Care 8

Health Care Innovation Airlines Retail 8

Harvard Business Review

APRIL 11, 2017

Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Freedom to explore long-term ideas and emerging technologies is important. Three years later, many of these ambitious ventures will have quietly expired without an obituary.

Project 9

Project Innovation Press Release Survey 9

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Think Apple, or Southwest Airlines, or for a more recent example, Zipcar.

Social Capital 8

Social Capital Review Software Marketing 8

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

DECEMBER 27, 2013

Airline JetBlue has embedded this philosophy in its hiring process. Tap into the creativity of your front line. They can help leaders understand what customers want without the time and expense of market research. Technological advances have made it much easier for companies to understand customers on an individual basis.

Banking 11

Banking Airlines Compliance Bond 11

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

FEBRUARY 14, 2014

I’ve been watching the global economy for decades, and it seems to me that growth in the United States is about to speed up, while growth in the emerging markets is slowing down. American creativity remains unsurpassed. New technology has turned the U.S., New technology has turned the U.S., American Creativity.

Chemicals 8

Chemicals Pharmaceuticals Energy Creativity 8

Harvard Business Review

SEPTEMBER 4, 2012

And though I love seeing how people are able to make a living unleashing their creativity on Etsy or YouTube, this isn't the ultimate promise either. Social tools were enabling everyday people to break through traditional barriers to connect, build their audiences and careers and get more creative than ever before. Another bonus.)

Senge 8

Senge Airlines Efficiency Follow-up 8

Harvard Business Review

AUGUST 11, 2015

Leading technology companies are increasingly soliciting their users to take political action on their behalf to defend controversial business models from regulation, support new programs, and promote their moral values in active political battles. We’re being introduced to a new lever of corporate influence on democracy.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

MAY 12, 2014

In 2002 the Commission switched course again and ruled that broadband access provided by cable TV companies was an information service — the reasoning being, in part, that cable broadband had ended the DSL monopoly and created a competitive market once again.

Telecommunications 8

Telecommunications Open-book Content Information 8

Tanveer Naseer

MAY 31, 2016

Among the companies that use this practice are Southwest Airlines, Harley-Davidson, and Whole Foods Market, which have all enjoyed sustained growth after adopting explicit practices of transparency. Create multiple paths for raising and testing ideas Developing and presenting ideas is a key skill for strategic leaders.

Development 100

Development Argyris Learning-by-Doing Innovation 100

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. ’ Sometimes you need to be reminded of that.”

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

JUNE 26, 2017

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does.

Brand 8

Brand Company Operations Merchandising 8