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Ways Technology Can Help Grow Your Business

Strategy Driven

You will already use technology in one form or another within your business. However, there is a wide range of other ways technology can help. But, when it is being used properly, technology can change your life and your business for the better. You can harness the insight of knowing your audience. Use The Cloud.

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The Role of Personalization in Consumer Engagement

Strategy Driven

Do you ever notice how some ads or promotions catch your eye more than others because they seem perfectly crafted just for you? So, without further ado, let’s learn how this powerful strategy can easily transform your connection into your customers. Always Test and Learn Not every attempt at personalization will be a home run.

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101 Things I Learned in Business School

Leading Blog

B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Lesson: Learn an organization’s culture before working with or for it. Lesson: Moral Hazard.

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First Look: Leadership Books for July 2020

Leading Blog

Featuring commentary from the leaders themselves describing how they handled each situation, it helps managers better understand not just what emotional intelligence is, or how to measure it, or how it is linked to bottom-line results: it also shows how real leaders used their emotional intelligence to deal with real situations.

Books 372
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Management And Leadership Books To Read This Month

Eric Jacobson

Let The Story Do The Work explains that at the heart of leadership lies persuasion. Connect with an audience by determining their point of view and speaking to their concerns. Create a learning culture. Pictured above are two books to add to your list for reading this month. And at the heart of persuasion likes storytelling.

Books 65
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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7 Strategies for Reducing Operational Management Risk

Strategy Driven

Deploying an operational risk management program that does the intended job remains a challenge for many businesses today. Another problem companies face today involves the funding of the operational risk management strategy consistently. Global commerce continues to expand and supply chains are becoming more complex. Start at the Top.