Harvard Business Review

FEBRUARY 5, 2018

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

B2C 14

B2C Ethics Teamwork B2B 14

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them?

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

NOVEMBER 27, 2018

Other enterprises and their functions are looking to leverage technology to optimize and augment existing operations. But disruption also breeds cultural tensions — as the digital ambitions of the enterprise conflict with longtime operating objectives and create competing priorities that employees don’t know how to balance.

Supply Chain 8

Supply Chain Content CIO Business Model 8

Harvard Business Review

JANUARY 18, 2016

The prospect of urban innovation excites the imagination. The messy truth is that cities are not the same, and even the most innovative approach can never achieve universal impact. An effective starting point is to break cities into four segments across two distinctions: legacy vs. new cities, and developed vs. emerging economies.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem? Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. Externally, the reasons vary by industry.

Price 11

Price Productivity Products Simon 11

Harvard Business Review

MAY 11, 2016

One of the oldest business models in the world is using new technology to trample traditional businesses, drive innovation, and create new and immense sources of value. They operate platforms that make it easy and efficient for participants to connect and exchange value. And it’s not just these humongous companies.

Participative 8

Participative Business Model IPO B2B 8

Harvard Business Review

APRIL 18, 2011

The executives' role is to define the attributes of the customer experience in partnership with their operational colleagues, organize the customer-satisfaction-measurement process against those attributes, and encourage remedial action wherever warranted. Most product development groups continue to design non-interactive products.

B2B 13

B2B Consensus Productivity Products 13

Harvard Business Review

AUGUST 21, 2012

On the contrary, they may become the most powerful tools yet developed to raise the productivity of high-skill knowledge workers — the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply. The total potential value at stake in these sectors is $900 billion to $1.3

Media 15

Media Productivity Products Technology 15

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.”

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

AUGUST 5, 2015

Technology-enabled services are the backbone of this industry, and the fastest growing sectors have demand for high-end skills, such as mobile app development and data analytics, as well as middle-level skills, such as video production, copywriting, and financial analysis. That’s significant for a country with a GDP of $270 billion.

Outsourcing 8

Outsourcing Technology B2B GDP 8

Harvard Business Review

AUGUST 12, 2016

The 300,000 companies in the association’s data set have more than doubled their profits from operations over the past 13 years, outpacing their corporate counterparts in the country. The German Mittelstand is at the forefront of a modern management model that builds flatter, more-innovative, and more-networked enterprises.

Industry 8

Industry Long-term Short-term Class 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. That starts with developing a deep understanding of how customers behave and make decisions. Collaborate around the customer decision journey.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JUNE 21, 2011

Since Sun made hardware and software, only Sun machines running the Sun operating system were allowed. (In It's not always easy to do in some B2B cases, but for almost any consumer product or service there's really no reason why this can't become a regular practice. Encourage Competitive Use, Don't Punish It. Go Further.

Software 13

Software Wireless B2B Library 13

Harvard Business Review

MAY 6, 2013

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. Failing to do so not only prevents truly innovative thinking; it also ensures failure. You must move from B2C to B2B, or vice versa. You must slash the price of your product or service by 50%.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. The best cure I have found for these delusions is a cultural one.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

JUNE 6, 2013

Second, there has been little motivation for Chinese firms to develop branding capability, in part because most top companies have not been in a competitive context in which branding was important. In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? How do we maximize our creativity as an industry while integrating data-driven approaches?

Media 8

Media Advertising Audience Technology 8

N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale.

Blog 362

Blog Ryan B2C Brand 362

Harvard Business Review

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JULY 29, 2015

Today’s cloud IT vendors have both the buying power and the operational discipline to minimize the cost to the customer of a unit of data storage or computing power. Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale. In transportation, networks create value in a couple of ways.

Industry 8

Industry Transportation Automotive Software 8

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. Siege Media stands out from the rest by innovating the way they create their content.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 30, 2012

But this isn't the first big innovation in mobile banking. These innovations are already happening in developing countries. The story of one such innovation, NPCI's Inter-Bank Mobile Payment Service (IMPS), shows how far ahead India is with this technology. NPCI's key innovations are: Person-To-Person Mobile Banking.

Banking 14

Banking Development Wireless Chief Operating Officer 14

Harvard Business Review

APRIL 20, 2017

In doing research on multinational operations in the Middle East and Africa, we’ve learned that companies are well aware of how President Trump’s foreign and trade policies could affect their businesses there. more competitive prices, more localized products) and improve their risk management and operational efficiency.

Depreciation 9

Depreciation Contingency Plans Policies Marketing 9

Harvard Business Review

OCTOBER 27, 2014

In innovation circles, empowerment is now a familiar theme; project teams working highly autonomously have been behind many of the world’s most innovative offerings. This, I believe, is why creating innovation platforms is so valuable. Yet it also matters to these businesses to keep launching innovative new offerings.

Innovation 8

Innovation Strategy Drucker Project 8